Quad/Graphics

Super Shoes Gets Hyper-Personal With Its Direct Mail
July 9, 2015

When Super Shoes examined its marketing approach in late 2014, the apparel retailer recognized the opportunity to expand its multichannel marketing capabilities to add new customers and grow existing customer relationships. With more than 40 locations in eight states, Super Shoes features over 200 brands of shoes, accessories, apparel and handbags. In order to more effectively target customers with relevant, timely offers on its top of the line products, a defined one-to-one strategy needed to be applied to its direct mail campaigns.

Optimizing Emails to Millennials
May 18, 2015

Millennials are widely considered the most powerful generation of consumers since the Baby Boomers. In this year alone, the Millennial demographic, ranging from age 18 to 34, will surpass Boomers at a whopping 75.3 million individuals, according to Pew Research. Millennials strongly influence some of the largest brands today, with their spending power projected to reach into the trillions by the year 2020, according to Accenture.

2015 Postal Pricing Adjustments
June 13, 2014

The USPS exigent price increase went into effect on Jan. 26. Since then, there has been a great deal of discussion and debate as to whether or not the increase should be permanent. No matter the final decision, the timing of the 2015 CPI adjustment will likely be affected by the outcome of the debate, so the USPS can avoid having to adjust prices more than once during the year. We expect one price increase in 2015, and that should be the annual CPI adjustment (currently 1.471 percent). Only Congress could change that, and we’re not in a position to

What If the USPS Disappears?
March 1, 2014

Once, there was a Constitution-ordained, universal delivery service of hard-copy, print communications called the United States Postal Service. It was affordable, reliable and the most efficient of its kind in the world. Direct mail was its bread and butter, and many brands that sought to find and keep customers in a very targeted manner used the service avidly.

Quad/Graphics Completes Acquisition of Vertis
January 21, 2013

Quad/Graphics, Inc. (NYSE: QUAD) ("Quad/Graphics") announced on Jan. 16 that it has completed its acquisition of substantially all of the assets of Vertis Holdings, Inc., for a net purchase price of $170 million. This assumes the purchase price of $267 million less the payment of $97 million for current assets that are in excess of normalized working capital requirements. Quad/Graphics used cash on hand and drew on its revolving credit facility to finance the acquisition.

Quad/Graphics to Acquire Vertis
October 12, 2012

Quad/Graphics, Inc. and Vertis Holdings, Inc. today announced the execution of an agreement through which Quad/Graphics will acquire substantially all of the assets comprising Vertis' businesses for $258.5 million, which includes the payment of approximately $88.5 million for current assets that are in excess of normalized working capital requirements. Upon completion, the acquisition will enhance Quad/Graphics' position as a leader in the production of retail advertising inserts, direct marketing and instore marketing solutions while providing continuity, financial stability and continued business investment for Vertis' clients and employees.

QuadDirect Expands Effingham Direct Mail Capabilities and Capacity
June 13, 2012

QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion- dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad's expanding direct mail platform.QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion- dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad's expanding direct mail platform.

Quad/Graphics and Wired Produce First NFC-Powered Magazine Ad
April 12, 2012

Quad/Graphics and Wired have collaborated to produce the United States’ first mass-produced Near Field Communication (NFC) magazine ad. Wired's April issue features an ad with an NFC tag that launches a mobile site when tapped by an NFC-enabled Android smartphone. NFC chips have been used in smartcard and other applications, but the advertisement appearing in 500,000 subscriber copies of Wired's April issue marks the first time the fast-emerging chip technology has been used in a U.S. magazine on a mass scale.