Prentice-Hall

Denny's Daily Zinger: IKEA Ups Minimum Wage. Up Yours.
July 2, 2014

In New Jersey the other week, a full tank of gas cost me $53.00. This was $13.00 more than my weekly salary as an NBC page in 1956. My second job at Prentice-Hall in 1960 was writing press releases for $60.00 a week. My third job, publicity director at Franklin Watts Publishing Co., paid $90.00 a week. Frank Watts used to say, "I want all my employees to feel overworked and underpaid." We did.

Brand Yourself! Brilliant Concept!
October 9, 2012

I well remember getting out of the Army in 1960 and moving into a $40-a-month Manhattan walk-up railroad flat on East 71st Street—three rooms in a row with a bathtub in the kitchen and access to one of four johns down the hall, each with a big brass key to unlock the door. I had no job and no idea what I would do with the rest of my life.

British Business Boneheadedness
November 27, 2007

Paris has Venus De Milo; Florence has Michelangelo’s David; New York has the Statue of Liberty; Copenhagen has the Little Mermaid; Brussels has Manneken Pis—a fat naked little boy proudly relieving himself in a fountain. Now London is going Brussels one better by placing giant billboards throughout Belgium—in Antwerp, Brussels, Liege and Ghent. The image is a grown male skinhead in jeans—with a big red cross painted on his bare back—creating a great arching stream as he proudly relieves himself into a teacup atop a small, round Hepplewhite table a few feet away. The purpose of the billboards is to promote Eurostar’s new

Free on the Web and Great for a Career
March 13, 2007

Wikipedia is the free online encyclopedia with more than 75,000 active contributors that are working on 5.3 million articles in over 100 languages. The Web site is based on the concept of amassing the existing knowledge of humankind in digital form, accessible to everybody in the world that can get onto the Internet. Anyone can post, edit or change an entry, so long as it is not used as a “blog,” “soapbox,” “directory,” “crystal ball” or a forum for “original thought.” The name comes from the Hawaiian, “wiki wiki” meaning quickly. With more than five billion pages and 1.6 million articles in English on

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Two Indispensable Masterpieces
May 1, 2004

Somewhere in my prowling of the Web I ran across a mention of a book about punctuation that was a runaway bestseller in the United Kingdom and, at the time, not yet available in the United States. I found the book, “Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation” by Lynne Truss ($12.25; Gotham Books; www.amazon.com), on amazon.co.uk’s bestseller list and ordered it. The nutty title comes from an old joke about a panda in a restaurant who had dinner, pulled out a six-gun, fired into the ceiling and walked out. The joke comes from the definition for panda in

Civil Engineers
October 1, 2002

Information is the Key to Tapping This Highly Educated Market By Lisa Yorgey Lester Civil engineering is one of the oldest engineering professions. From ancient pyramids, aqueducts and dams to modern day bridges, runways and highways, its practitioners have been entrusted with building and maintaining the infrastructures in which we live. In 2000, civil engineers held approximately 232,000 jobs. According to the U.S. Bureau of Labor Statistics, more than half of these engineers were employed by engineering consulting firms that primarily develop designs for new construction projects. The remaining engineers were employed by federal, state and local agencies, construction and manufacturing industries, or

Direct Marketer of the Year Brook Holmberg, Circulation Directo
October 1, 2002

Successfully Carrying On a Mission to Serve Mankind in the Face of Near Impossible Odds By Denny Hatch Brook Holmberg, a native of Minnesota, graduated in 1989 from The Principia, a liberal arts college for Christian Scientists in St. Louis, where he studied English literature and political science. In 1992, he was offered an internship at The Monitor Channel, a television channel in Boston, so he packed up his worldly goods and drove east. Between the time he left home and his arrival in Boston, the television arm of The Christian Science Monitor was no more. So he started as a production intern

Magalogs - Send the Sizzle or the Steak (1,821 words)
May 1, 1999

by Denny Hatch A direct mail format that has always baffled me is the magalog—that curious 81⁄2˝ x 11˝ booklet that is a cross between a magazine and a catalog. The very first magalog was a self-mailer written by freelancer Dick Sanders and designed by freelancer William Fridrich in the mid-1980s for Dick Fabian's Telephone Switch Newsletter. Sanders' sales letters kept getting longer and longer, and he kept wanting to make them longer still. At the same time, the creative team felt the need to break up the information. Clearly a new format was needed, and since Fabian had done a self-mailer,

The Great Mentors (4,982 words)
October 1, 1998

Back In the earlier part of this century, direct marketing didn't even have a name. Over the years, more and more disciples became devoted to this super-focused method of reaching and selling customers; eventually direct marketing drew enough of a following to earn its own professional association and a trade journal. However, only in the past five years has direct marketing fanned out to touch nearly every company across this country—and even the world. For those who started out in this "industry," there weren't any college classes, associations or experts to learn from. No companies ran workshops, seminars or full-blown conferences on creating effective