Emailers Give Customers Early Christmas Presents
July 30, 2015

It’s only July, yet the Who's Mailing What! (WMW!) inbox already is beginning to look a lot like Christmas. Several companies recently sent emails promoting “Christmas in July” specials, and some even promoted Black Friday deals.

Chicago With a Purpose: Wrapping up the DMA2013 Session Picks
October 7, 2013

With apology, I want to say that this blog is a little about me—what topics I'm interested in, and sharing a little bit of this knowledge (or lack of knowledge) with blog readers. In the process, I'm hopeful you're doing the same bit of pre-conference research—because it is this forethought and planning, beyond the engagements and booth visits on the Exhibit Hall floor, which make for a truly informative DMA13 conference

101 Examples of Social Business ROI
January 13, 2012

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …

Google's +1 Expansion Boosts Search and Social
September 1, 2011

The Google +1 button now plays a much more visible role in promoting content in search and social marketing. Much like Facebook's Like button, Google's +1 button allows—as of last week—Google+ users to share a comment, an image, a headline and a snippet of text when +1'ing a page. Compared to the +1 button's previously limited role of decorating blog posts and search results pages, the expansion connects some important dots in the evolution of Google as a social media payer. More importantly for ecommerce merchants, it represents an excellent opportunity to influence what gets shared …

PETCO Picks e-Dialog For Email Campaigns
November 5, 2009

e-Dialog, a proven provider of advanced e-mail marketing solutions, today announced that PETCO now employs e-Dialog’s strategic services and Precision Central suite of campaign management, analysis, segmentation, data integration and reporting tools, to deploy its e-mail campaigns. As an e-Dialog client, PETCO has been able to deliver more targeted content in its e-mail newsletter, doubling the number of editions and incorporating additional dynamic content to drive increased sales conversions. PETCO has also realized increased campaign production efficiencies by using e-Dialog’s tools.

6 Methods of Building User-Generated Content
April 15, 2009

The fanciful curlicues adorning the crockery from Boleslawiec, Poland—four hours northwest of Krakow by car—somehow make the dishes appear too delicate to survive much travel. So perhaps the first item readers notice on the testimonial page for Alexandria, Ohio-based Polish Pottery House is how well the company packages its precious cargo. It's these kind of intangible nuggets that businesses can capture through building user-generated content, which can translate to increased customer interaction and sales.

PETCO's Carol Ott Discusses Web Analytics
December 17, 2008

Some marketers get a warm and fuzzy feeling every time they think of how well Web analytics serve their companies. That's especially true for Carol Ott, director of e-commerce finance and Web analytics for San Diego-based PETCO.

Petco’s John Lazarchic On Web Site Improvement
March 20, 2007

In the Darwinian world of the Web site, you either adapt, or die. Strike that. Perhaps you don’t die, and hopefully your company doesn’t either, but you can certainly lose ground to your competitors within a few dozen mouse clicks. John Lazarchic, vice president of e-commerce for Petco, a multichannel marketer of pet food, supplies and services, was determined to avoid such a fate for, which was originally launched in July 1999 under the name With Endeca’s site search tool and Bazaarvoice’s customer review program, Lazarchic found the applications that have helped turn into an industry leader by sorting products by