Ogilvy & Mather
One-stop shop. Marketing agencies and vendors are moving quickly to ensure marketers never have to leave their doors to find specialties of any type. The latest to do so is Epsilon, one of the big players currently synonymous with the word "data." On Wednesday Epsilon, an Alliance Data company, announced its rebranding as a "an all-encompassing, global marketing business."
Liz Deutch, EVP and global director of customer engagement at Draftfcb, discusses her new position at the agency and the difference between customer engagement and CRM with Direct Marketing News. Deutch's career has spanned more than two decades, including roles with Ogilvy & Mather Direct, Ammirati and Puris, Enfatico and Young & Rubicam Brands (Y&R Brands). Direct Marketing News (DMN): What do you hope to achieve in your new role? Liz Deutch (Draftfcb): My focus here
I am forever indebted to David Ogilvy. When the galley proofs of my first direct marketing book—“MILLION DOLLAR MAILING$”—came back from the printer, I sent a set to a chum at Ogilvy & Mather, and it was put in the pouch to Château de Touffou, Ogilvy’s 13th-century mansion, outside of Poitiers, France. Several weeks later, I received a letter from Ogilvy on Touffou stationery praising the book.
By Peter Hochstein Free Inquiry is not your run-of-the-mill, small-circulation magazine. Published by the Council for Secular Humanism in Amherst, N.Y., its readers probably spend considerably more time thinking about ethics and morality than the average American. Even so, they're not exactly the kind of people you'd expect to meet on their way to church. I'll come right out and say it: The magazine is for people who don't believe in God. Or at the very least, are undecided. A glossy bimonthly, Free Inquiry features a mix of hard-hitting exposés on the foibles of clergy and organized religion and thoughtful essays relating