Ogden Publications

Ogden Publications' Cherilyn Olmsted on Cutting Marketing Costs but Not ROMI
February 10, 2010

Companies in all industry verticals have tightened their marketing belts to ride out a rough economy, but few as aggressively as publishers. With the need to push performance to new heights, Ogden Publications-which puts out Mother Earth News, Utne Reader and Grit among other magazines and books on self-sufficiency, sustainability, rural lifestyles and farm memorabilia-has been testing and refining its direct marketing strategies to not only make its budget stretch a little farther but also to better serve customers.