OfficeMax Incorporated

Hotlists: New and Updated Files on the Market
June 27, 2013

This week, Hotlists has identified A Moving Experience - Self Reported Magazine Subscriber Changes of Address from Avrick Direct, LimitlessSingles.com - Members from Leon Henry, and Reliable Office Supplies from MeritDirect as the lists marketers should test.

5 Takeaways From Holiday Marketing Campaigns of Years Past
November 28, 2012

Holiday marketing can be tough. You've got to figure out your target market, what kind of content to create, what promotions will bring in customers ... and, of course, how to beat your competitors. Some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing achieve better results. 1. Stroke your customers' egos. Holiday shopping for family and friends can sometimes seem an Olympic sport ... You want to buy everything that your loved ones want, and you want to do it fast and cheap.

The State of E-commerce Checkout Design 2012
September 6, 2012

A year ago, we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger "E-Commerce Checkout Usability" study we conducted in 2011 focusing strictly on the checkout user experience, from “cart” to “completed order.” This year, we’ve taken a look at the state of e-commerce checkouts by documenting and benchmarking the checkout processes of the top 100 grossing e-commerce websites based on the findings from the original study. This led to a massive checkout database with 508 checkout steps reviewed, 975 screenshots and

Personality Included
May 1, 2009

Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer defines and reinforces your brand—from the way you answer the phones, to the appearance and manner of your sales force, to the cover of your catalog and the landing page of your Web site.

Part 2: Decoding the Intelligent Mail Barcode
February 1, 2009

In part one of this feature, published last month, postal experts reflected on the rules and challenges marketers face when implementing the U.S. Postal Service's new Intelligent Mail Barcode (IMB) system. From that discussion, experts agreed that full service was a more attractive option than basic service and implementing IMB before the May 2011 deadline…

OfficeMax’s Chris Duncan on Trigger Mail
April 2, 2008

You walk into an OfficeMax store, or go online, and make a purchase. Once upon a time, friendly service and a good product might make you a repeat customer for that office supplies business. Today, that purchase is the “trigger” for a campaign that cross-sells or upsells you correlated products. I recently interviewed Chris Duncan—director of marketing for OfficeMax, which is headquartered in Naperville, Ill.—about his organization’s progressive trigger campaigns and its heavy reliance on direct mail. Ethan Boldt: How much a part of a trigger marketing campaign is direct mail versus the other channels? Chris Duncan: You can use e-mail, telemarketing, in-store, mobile

Brand Matters: Are You the Real Deal?
April 1, 2008

I have always been a cheerleader for the underdogs. They just plain try harder. This is why I favor companies like Caribou Coffee over Starbucks, Frontier Airlines over United Airlines, Ben & Jerry’s over Breyers and Chipotle over McDonald’s. Not only do these “underdogs” try harder, but they also seem more comfortable in their own brand skins. They are original. They are daring. They are independent thinkers. They are the real deal. Is your brand the real deal? I bet your customers know the answer. Stand Out from the Crowd As you look at the vast choices of products and services customers have today,