My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones. Anthony Phalen from Google was the keynote speaker who grabbed the attention of the audience when he said he was going to dispel one of the great marketing myths of our time. After an entertaining description of a colleague’s day, which starts with waking up, checking her personal and work email, and feeding her cat—all at the same time—he encouraged the audience to realize,
What a great event I recently attended! NEDMA (that’s the New England Direct Marketing Association, at www.nedma.com) held an all-day Digital & Direct Mail Marketing Innovations Symposium in Waltham, MA. There were several concurrent sessions with topics including, “Email +”, QR Codes, Advanced Social Media Marketing, and—my favorite—“New Ideas, Formats & Technologies in Direct Mail.” This last one was a lively panel discussion, and the room was packed.
One panelist was Karen McCormick, President of Fulfillment Express in Waltham, MA … [who] delivered a ton of good insights about direct mail.
Promotional copy I did not write: “As the kick-off to NEDMA ’06, at the much heralded Direct Marketer of the Year Awards Banquet on June 14, we will be graced by the presence of none other than legendary direct mail guru, Denny Hatch.” “Legendary direct mail guru?” Gimme a break! Peter Drucker once said people use the word “guru” because nobody can spell “charlatan.” However, the theme of the NEDMA (New England Direct Marketing Association) bash is, “It’s a Brave New World.” The title of my talk? “In a brave new world, old is better.” In college I was a D+ student and skinned out of Columbia with