13 Creative Ways to Use QR Codes for Marketing
January 24, 2011

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements.

2011—The Year Social Media Marketing Grew Up
January 13, 2011

Social media as a promotional tool is officially on the radar screen for U.S. businesses in 2011. And as more consumers are using online tools like Facebook, Twitter and YouTube, this is the year that "marketers have transitioned from cautious engagement to full deployment," according to industry researcher Emarketer.

The New Rules of Branding Your Business Online
January 12, 2011

Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction.

MySpace Renews Search Ad Agreement With Google
December 17, 2010

The social-networking website MySpace signed a new multiyear search advertising agreement with Google Inc. Google will continue to power MySpace’s search functions and search advertising, and will also provide display-advertising services, the companies said in a statement.

MySpace Mashes With Facebook
November 19, 2010

In an arrangement with competitor Facebook Inc. that seeks to boost web traffic, MySpace said it would allow users to sign up for its website with their existing Facebook credentials.

The move will let MySpace import interests a user has identified on Facebook to show them content they may be interested in. Over time, it will give Facebook more data on web users.

6 Ways Marketers Can React in Real Time to Social Media Search Results
November 17, 2010

Many fans happily used four-letter words on Twitter to describe how excited they were to be able to buy Activision's "Call of Duty: Black Ops" on its release date, Nov. 9. While the bawdy vocabulary points to the fact that a brand can't control exactly how it's portrayed in social media, it also points to how a proactive approach can aid in positive perceptions before a marketer needs to worry about real-time social media posts in search results.

6 Ways to Help CEOs Become Social Creatures
November 3, 2010

New York-based public relations firm Weber Shandwick conducted research at the beginning of 2010, releasing a study on Oct. 12 showing that 64 percent of CEOs from Fortune 50 companies are not social.

MySpace Redesigned for a Comeback
October 28, 2010

Myspace unveiled a new website focused on sharing videos, music, games and other media, as it tries to recapture the buzz that led it to top the social-networking sphere before being eclipsed in recent years by Facebook Inc

Live from DMA2010: 4 Ways to Improve Email Now
October 11, 2010

At this year's annual DMA show in scintillating San Francisco, I had to make a difficult decision at 11:15 a.m. on Monday. What session to attend? After all, there were literally 20 to (maddenly) choose from at that exact time.