Social media as a promotional tool is officially on the radar screen for U.S. businesses in 2011. And as more consumers are using online tools like Facebook, Twitter and YouTube, this is the year that "marketers have transitioned from cautious engagement to full deployment," according to industry researcher Emarketer.
Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. It's no longer enough to have a sleek website, social-media presence, and consistent brand aesthetic online. The new rules of branding your business on the Web have a lot less to do with presentation, and a lot more to do with interaction.
The social-networking website MySpace signed a new multiyear search advertising agreement with Google Inc. Google will continue to power MySpace’s search functions and search advertising, and will also provide display-advertising services, the companies said in a statement.
Many fans happily used four-letter words on Twitter to describe how excited they were to be able to buy Activision's "Call of Duty: Black Ops" on its release date, Nov. 9. While the bawdy vocabulary points to the fact that a brand can't control exactly how it's portrayed in social media, it also points to how a proactive approach can aid in positive perceptions before a marketer needs to worry about real-time social media posts in search results.
At this year's annual DMA show in scintillating San Francisco, I had to make a difficult decision at 11:15 a.m. on Monday. What session to attend? After all, there were literally 20 to (maddenly) choose from at that exact time.
In just less than a month, the “Skinned Alive” campaign by the People for the Ethical Treatment of Animals (PETA) had garnered 98,000 fans, driven almost entirely through social media, primarily Facebook and Twitter. MySpace? Not so much.