Modern Postcard

FREE Direct Mail Seminar Coming to Philadelphia, New York and San Diego
April 11, 2019 at 12:30 pm

Ineffective marketing can cost you thousands of dollars, and even your business. In one dynamic seminar Keith Goodman, a nationally-recognized expert in direct marketing, walks you through response- generating strategies while using case examples to provide you practical guidance for creating successful direct mail campaigns. Limited seating. RSVP today!

National Direct Mail Marketing Seminar Coming to Philadelphia, New York and San Diego
April 3, 2019 at 3:23 pm

Great marketers are driving companies forward because they understand how to engage customers amidst the current digital clutter. Are you ready to know what they know? The Direct Mail Crash Course is a dynamic, one-day seminar that walks you through the latest strategies for creating integrated marketing campaigns that get results. Seating is limited. RSVP for FREE today!

National Direct Marketing Seminar Coming to San Diego, Philadelphia and New York
February 21, 2019 at 2:53 pm

Great marketers are driving companies forward because they understand how to engage customers amidst the current digital clutter. Are you ready to know what they know? The Direct Mail Crash Course is a dynamic, one-day seminar that walks you through the latest strategies for creating integrated marketing campaigns that get results. Seating is limited. RSVP for FREE today!

National Direct Marketing Seminar Coming to LA, San Diego, Philadelphia and New York
February 1, 2019 at 12:51 pm

Great marketers are driving companies forward because they understand how to engage customers amidst the current digital clutter. Are you ready to know what they know? The Direct Mail Crash Course is a dynamic, one-day seminar that walks you through the latest strategies for creating integrated marketing campaigns that get results. Seating is limited. RSVP for FREE today!

[FREE Seminar] Modern Postcard's Direct Mail Crash Course
May 8, 2015

GREAT NEWS for marketers and business owners: Modern's nationally acclaimed – and FREE – Direct Mail Crash Course is jet-setting from NYC to San Diego! Ineffective marketing can cost you thousands of dollars…and even your business. Learn to increase sales with highly-targeted direct mail integrated with digital marketing. RSVP today!

Staying Alive: Why Direct Mail Continues to Thrive
February 5, 2015

"Everytime something else came along," says Keith Goodman, "the futurists would say 'oh, now this is definitely going to kill direct mail. But here we are, after the radio ad, and the television ad, and the Internet, and email marketing, and the banner ad, and content marketing and so on and so forth." And, year upon year, direct mail continues to be an integral part of almost every well-rounded direct marketing campaign.

This Is New: Happy #HalloThanksMas
September 5, 2014

Ever since our first date in 2004, Adam has insisted he won't celebrate what he believes are marketer-created holidays. I was pretty sure that meant I wouldn't get any Valentine's Day presents or anything for Sweetest Day, etc. I was wrong—we regularly exchange cards and gifts. However, Adam isn't the only skeptical consumer—as evidenced by the latest "holiday" that started showing up on Facebook, Twitter and Instagram on Tuesday with the words, "Attention shoppers: With Labor Day behind us, your favorite Christmas decorations will be going up in stores and malls tomorrow. Happy Hallothanksmas!"

Slick Self-Mailers That Get the Sale
August 8, 2013

Every month, I sit down with Paul Bobnak at a big round table in our archive, and we pour over the mail. We spot some trends, and inevitably see some outstanding mail alongside some, well, lousy iterations. One format that's here to stay is the self-mailer, including the postcard and any mailing that isn't contained in a typical envelope (or box). It's no big mystery why they continue to be mailed.

35 Top Tips of 2012
December 1, 2012

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.

The Key to PURL Success: Landing Page Integration
March 1, 2012

The key to any successful marketing "conversation" and PURL campaign is its creative, of course. Does the copy and design engage the prospect? Does it grab her attention right away with the right combination of copy and images? Does the PURL stand out? Does the creative behind it prompt the prospect to visit her PURL?