Last summer, I heard that my alma mater was launching a mentoring program between graduates and enrolled Seniors. Even though I no longer reside in my college town, I quickly volunteered to be a guinea pig for remote mentoring
Forgive the borrowed interest, but predictive modeling is to marketers as sex is to schoolboys. They're all talking about it, but few are doing it. And among those who are, fewer are doing it right. In customer relationship marketing (CRM), predictive modeling uses data to predict the likelihood of a customer taking a specific action. It's a three-step process.
The trope is, Facebook is for family and friends, LinkedIn is for colleagues and Twitter is for acquaintances. No more. On Wednesday, Facebook flipped the script. Facebook is launching an app called "Work," which is sure to make Yammer unhappy.
What's cooler than being cool? Being cool on Instagram, apparently. Last week, photo-sharing social network platform Instagram broke 300 million monthly active users, pulling ahead of pseudo-competitors Twitter. While many tech—and even mainstream publications—jumped to run headlines like "Instagram is Now Bigger Than Twitter," the fact of the matter deserves more consideration.
When was the last time you checked your copy's grade level reading scores? American's reading ability is declining. And you could be writing over your prospective customer's ability to understand your message. In the U.S., average reading levels are at about the eighth grade level. But 1-in-5 U.S. adults read below a fifth grade level. And surprisingly, 14 percent of U.S. adults can't read
"Can I help you find what you're looking for?" Ah yes, the classic go-to pickup line of brick-and-mortar retail employees. But we're well into the digital age, and for all the pop-ups we may experience online, there never seems to be a true digital equivalent to the meandering assistant.
Summer music festivals are sometimes viewed as one-off marketing events that give brands a quick boost in awareness. But new campaigns from Jim Beam, Microsoft and Beats Music are making a big digital push that extend sponsorships long after the music stops playing. One of the more ambitious efforts this summer is from Jim Beam, partnering with Pitchfork as part of a global "Make History" campaign. Pitchfork is producing and filming six after-show concerts at music festivals this summer. Content from these concerts will be pulled into a microsite and used in upcoming campaigns.
The fast-food chain will man the hub with up to 20 tech specialists from companies including Yahoo, Microsoft Xbox, Paypal and AOL in the coming months. Jobs will range from digital marketing and media executives to designers and mobile experts. Projects will initially focus on mobile with the business hoping to repeat the success of its partnership with wireless technology firm Qualcomm, which led to its World Cup augmented reality campaign. McDonald's also hopes the unit will help attract digital talent to the wider business.
Publicis Groupe, the world's No. 3 advertising holding company, has struck a sprawling partnership with Facebook, the companies said Monday morning. Terms were not disclosed, but an executive familiar with the matter said that the value of the deal including spending would be around $500 million. "Publicis and Facebook are announcing a multi-year partnership focused on co-creation of product around data, video and images, including core Facebook and Instagram." ... The deal, easily the largest yet between an agency holding company and a tech company, would pool global spending from Publicis media networks
As much as marketers want to make things easy for their customers, they don't want to make them too easy. After all, the "add to cart" button is only a click away, but so is the "unsubscribe" button.