Some B-to-B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old "spray and pray," and focus all their attention and investment in a finite universe of prospects and current customers. It's almost like mass customized selling
We are very pleased to share that the Direct Marketing Club of New York has chosen the Target Marketing Group for this year's corporate Silver Apple Award! We are delighted to be receiving such an honor alongside this year's impressive lineup of individual honorees (including a Golden Apple!).
Political stalemate in the nation's capital is causing business uncertainty and restricting marketing growth, a gathering of direct marketers were told last week at MeritDirect's 14th annual Business Mailers' Co-op and Interactive Marketing Conference. “There's great growth in the financial markets, unemployment is down, the housing market has improved and there is more confidence among consumers,” said keynote presenter Bruce Biegel, senior management director at consultancy Winterberry Group. “The country is doing pretty well, but it's subject to what they do in Washington ... Unless there's a change in gridlock, there's no real growth ahead
This week, Hotlists has identified A Moving Experience - Self Reported Magazine Subscriber Changes of Address from Avrick Direct, LimitlessSingles.com - Members from Leon Henry, and Reliable Office Supplies from MeritDirect as the lists marketers should test.
Company: MeritDirect, a direct marketing firm
Product/Service: OmniChannelBASE International
What it Does: Provides a multichannel database for global marketers. With over 70 million international records, including response-generated data never before available, OmniChannelBASE International is sourced from marquee brands in desirable verticals such as technology, health care, pharmaceutical and science, electronics, manufacturing, and much more.
To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle. Let's look at what's new in B-to-B lists these days
MeritDirect, the premier direct marketing services company, announces the appointment of Rob Sanchez as Chief Executive Officer. Sanchez brings a dynamic blend of data & media expertise and an ability to grow the business to his new role. As one of the original partners of MeritDirect, he started the List Management & Interactive Services area, which later became Data & Media Services. He has served on the Management Committee since its inception and as a Managing Partner since 2009.
MeritDirect’s Blohm Promoted To Senior VP MeritDirect has promoted Chris Blohm to senior VP of list management. Blohm had previously held the title VP of list management. Blohm has worked in the list industry for more than 20 years.
List management company MeritDirect said June 14 that it has agreed to acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.