There's more than one way to establish a new online business. You can do the following:
Making your e-commerce Web site easy to navigate can mean the difference between making a sale and sending your shoppers running for the hills (or worse -- to another e-commerce site).
Company: Mercado Software, an e-commerce site search, navigation, storefront and merchandising solution provider. Product: Mercado Ignition, a customizable e-commerce solution with an upgraded merchandising interface. What it does: Allows for product search and discovery at two levels: by engaging shoppers at the front-end, and building and supporting the back-end shopper/product connection. In addition, it will offer Web analytics, reviews and rich media.
The holiday shopping season is here. Have you done enough to ensure that your business is truly ready? What can you do now?
Mercado Software and Omniture Inc. have launched a tool designed to enable online retailers to maximize conversion rates by tightly integrating insight gained through Omniture Genesis with their own site's search, navigation and merchandising capabilities.
Rapid Search Solution Pleasanton, Calif.-based Mercado Software recently launched Mercado Base, a hosted search and navigation solution for small or emerging Internet retailers. Built on Mercado’s previous e-commerce search and navigation platform, Mercado Base provides linguistic capabilities and retail industry thesauri that allow retailers to quickly create searches without the need for labor-intensive “query-baking,” or requiring the search system to learn retail terms over time. The program’s reporting tools allow users to monitor and analyze search behavior, trends and specific e-commerce metrics such as searches that result in shoppers being directed to departments or product categories. Web: www.mercado.com Executive Data View Trillium Software, a business of
Challenge: Online retailer’s sales flat, Web site difficult to traverse Solution: Optimize Web site for navigation and on-site search Result: 45 percent increase in conversions, 100 percent increase in units sold per visit Online gift retailer Delightful Deliveries was in a slump. Sales at the eight-year-old company were steady, but slow, and far below the expectations of founder and CEO Eric Lituchy. Lituchy decided the site needed a radical update with an eye toward optimization. “Before, our search results were coming up all or none,” Lituchy explains. “We’d either be at the top of natural search lists or not at all. And although our products were pretty