Mercado Software

Mercado Software Announces Customizable E-Commerce Solution With Upgraded Merchandising Interface
February 14, 2008

Company: Mercado Software, an e-commerce site search, navigation, storefront and merchandising solution provider. Product: Mercado Ignition, a customizable e-commerce solution with an upgraded merchandising interface. What it does: Allows for product search and discovery at two levels: by engaging shoppers at the front-end, and building and supporting the back-end shopper/product connection. In addition, it will offer Web analytics, reviews and rich media.

Nuts & Bolts: Tech Talk
November 1, 2007

Rapid Search Solution Pleasanton, Calif.-based Mercado Software recently launched Mercado Base, a hosted search and navigation solution for small or emerging Internet retailers. Built on Mercado’s previous e-commerce search and navigation platform, Mercado Base provides linguistic capabilities and retail industry thesauri that allow retailers to quickly create searches without the need for labor-intensive “query-baking,” or requiring the search system to learn retail terms over time. The program’s reporting tools allow users to monitor and analyze search behavior, trends and specific e-commerce metrics such as searches that result in shoppers being directed to departments or product categories. Web: www.mercado.com Executive Data View Trillium Software, a business of

Nuts & Bolts: A User Friendly Site Equals Profit
January 1, 2007

Challenge: Online retailer’s sales flat, Web site difficult to traverse Solution: Optimize Web site for navigation and on-site search Result: 45 percent increase in conversions, 100 percent increase in units sold per visit Online gift retailer Delightful Deliveries was in a slump. Sales at the eight-year-old company were steady, but slow, and far below the expectations of founder and CEO Eric Lituchy. Lituchy decided the site needed a radical update with an eye toward optimization. “Before, our search results were coming up all or none,” Lituchy explains. “We’d either be at the top of natural search lists or not at all. And although our products were pretty