Melissa Data

Melissa Data Announces Revolutionary Search Technology
September 15, 2009

RANCHO SANTA MARGARITA, Calif. (September 15, 2009) - Melissa Data, (www.melissadata.com), a provider of data quality and data enrichment solutions, in partnership with SpeedTrack Inc., announced the availability of SpeedTrack - a new technology offering a completely new experience in terms of storage, access, and analysis of data. Powered by the Guided Information Access PlatformTM…

Melissa Data Announces Multiplatform MatchUp Object
August 11, 2009

Melissa Data, a provider of data quality and data enrichment solutions, today announced MatchUp Object, an API toolkit for finding and preventing duplicate records that is now multiplatform. With this news, Linux, Solaris, AIX and HPUX users can benefit from the advanced deduping power of MatchUp Object to find more duplicate records and gain a single accurate view of each customer.

Melissa Data helps Clairvoyix Customers Market Smarter
January 20, 2009

(December 2008) - Melissa Data, a developer of high-performance contact data verification and mail management solutions, has helped Las Vegas-based Clairvoyix, a consumer data management and direct marketing firm, become more effective and more cost-efficient by using its Data Quality Suite.

CEM Optimization
December 1, 2008

CEM Optimization
Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director to simulate, then track—down to an individual agent—how customers interact with businesses.

5 Tips for Saturation Mailings
August 8, 2008

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A "Best Kept Secret" No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents on First Class and 4 cents to 5 cents on Standard mail rates.

5 Tips for Saturation Mailings
August 8, 2008

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A "Best Kept Secret" No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the…

5 Tips for Saturation Mailings
August 6, 2008

Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA’s experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents on First Class and 4 cents to 5 cents on Standard mail rates. Saturation mail works well for local businesses trying to drive word-of-mouth and in-store visits. Here are a few of Melissa DATA’s tips for prepping a saturation mail campaign. 1. Become

The Little Known "Recession Buster" Strategy to Create More Sales While Spending Less
July 29, 2008

(July 29, 2008) - Melissa Data, (www.melissadata.com), a developer of data quality and mailing preparation solutions, is arming local businesses with a strategy they can use to reach out to likely customers with direct mail - even during tough economic times. The strategy is called "saturation mailing" and it works by "saturating" a direct mail message within a localized area (i.e. a radius from your business, a ZIP CodeTM, city or county) by reaching the majority of households and/or businesses in a postal carrier route. "An economic downturn like we are experiencing now actually provides an opportunity for businesses to build greater market share by taking advantage of new buying concerns, projecting a stable image, and dominating the field when the competition is silent," said John Hull, Vice President of List Sales for Melissa Data. [...] a saturation mailing is the perfect vehicle for local businesses - it's a very cost-effective way to market to your best customers - your neighbors.

For Businesses Going Global, The Melissa Data Guide to International Address Formats is a "Must Own"
June 23, 2008

(June 23, 2008) - Melissa Data, (www.melissadata.com), a developer of high-performance mailing technology solutions, announced today that the company has published The Melissa Data Guide to International Address Formats - a single source of comprehensive information about international addressing for over 140 countries and territories, including examples of postal code and address formats. The Guide's compact size makes it a handy desktop reference and free updates are provided online so companies can keep pace with postal changes that affect the way international mail is delivered.

4 Campaign Basics to Remember
May 28, 2008

When launching a new direct marketing campaign, it’s easy to focus on the details and leave some of the more basic principles behind. So it’s always a good idea to refresh your memory. Data services and enhancement company Melissa Data Corp. offers four simple tips to remember when launching a new campaign: 1. Most businesses will get 80 percent of their sales from 20 percent of their customers. Know exactly who those 20 percent are, and aim your advertising at that segment. 2. Research is vital. Your research should answer who your prospects are, as well as where, why, when and how to convert