MECLABS Institute

6 Highly Optimized Page Templates for Your Next Landing Page
February 1, 2019 at 12:01 pm

These six webpage templates for different parts of your marketing funnel have been drawn from a meta-analysis of hundreds of successful tests. In the PDF download, you’ll get: The case studies these templates draw upon, a walk-through of each template explaining how to use every element, and an overview of the methodology behind each template so you can iterate and make them fit your own marketing needs.

5 Beginner Classes to Help You Start Optimizing Your Mobile Conversion Rate
January 9, 2019 at 11:20 am

These five micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment. You’ll learn: the 4 most important elements to consider when optimizing for mobile, how a subscription-based company increased mobile sign-ups by 10.6% and how the same change in desktop and mobile had opposing effects on conversion.

Increase Your Mobile Conversion Rates With These 5 Micro Classes
December 6, 2018 at 10:10 am

These five micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment. You’ll learn the 4 most important elements to consider when optimizing for mobile, how a subscription-based company increased mobile sign-ups by 10.6% and how the same change in desktop and mobile had opposing effects on conversion.

These 4 FREE Tools Can Boost the Success of Your Next Campaign
August 30, 2018 at 12:02 pm

According to our 20+ years of research, the most critical element of any marketing piece is a powerful value proposition. This toolbox can help you see your next campaign with fresh eyes – the eyes of the customer. Get results for any type of marketing, whether it’s landing pages, direct mail campaigns or email.

These 4 FREE Tools Can Prevent Your Next Campaign from Failing
August 30, 2018 at 11:59 am

According to our 20+ years of research, the most critical element of any marketing piece is a powerful value proposition. This toolbox can help you see your next campaign with fresh eyes – the eyes of the customer. Get results for any type of marketing, whether it’s landing pages, direct mail campaigns or email.