Martha Stewart Living Omnimedia

Pinterest Marketing Ideas for 24 Industries and Professions
May 9, 2012

Drawing the attention of millions, virtual pinboard-styled social photo sharing website Pinterest is all the rage these days. ... The site receives a whopping 11-16 million unique visitors a month, who are primarily women (80 percent) and users are between the ages of 25 and 54 (80 percent) according to Google Ad Planner. As Internet marketers, we seize the moment when new trends and sites emerge. ...  So how can you seize the moment with Pinterest? Find inspiration with the below Pinterest marketing ideas for 24 industries and professions!

5 Ways Interactive Content Helps Publishers Pump Up Web Revenues
March 7, 2012

Are you searching for ways to increase site traffic, time on site, unique visitors and subscribers all with the goal of boosting site revenue? As you know, the way to do this is with great content—lots of it—and interactive content is some of the best.

Crafting a Perfect Market
June 1, 2005

By Kendra Wilson Once upon a time, adolescents were apprenticed to a master craftsman who would teach them a profession, a craft, if you will. Today, we've tacked on the word "arts" and suddenly the immediate association of the word "crafts" has changed to little kids run amuck with Elmer's glue and great aunt Ida humming along gleefully, her knitting needles clickity clicking a great, big ball of fuchsia yarn. In truth, crafters truly do run that gamut, from the young to the simply young at heart. According to Jerry Cohen, publisher and president of All American Crafts (AAC), parent company to

Martha Stewart - Extending the Brand
June 1, 2001

The Martha Stewart brand, synonymous with the notion of raising the quality of living in and around the home, drives diverse and complementary publishing, television, branded merchandise and retail businesses. The largest selection of Martha Stewart-branded merchandise—more than 3,000 products—can be found exclusively at Kmart in the United States and Zellers in Canada. About 1,200 products are featured in the company's retail businesses: its catalog, Martha by Mail, and the Internet site, The largest segment of its business, representing more than 60 percent of the revenue