Ahead of Facebook’s rumored filing for an initial public offering (IPO) this week, the company has seen both bad news and good news. This is more of the latter. It appears Facebook is widening its lead in the display advertising: more than 1 in 4 of all U.S. display ads are from the social networking giant. Facebook’s captured 27.9 percent of the U.S. display advertising market in 2011. It had just 21 percent a year earlier, according to comScore. Facebook surpassed Yahoo in its share of display ads in 2009. Now it has more than double Yahoo’s market share
The last quarter of 2010 ended a strong year for the digital marketing industry with substantial growth overall and in the key sectors of finance, auto, retail and travel. Search engine marketing (SEM) posted solid year on year (YoY) growth of 23% and 18% quarter on quarter (QoQ). This is according to Efficient Frontier, a leading performance marketing company managing more than $1 billion in marketing spend annually on behalf of advertisers and agencies worldwide. This data and specific industry trends were released today in
The U.S. search marketplace appears to have solidified in recent months with Google garnering almost two-thirds market share. Yahoo and Microsoft trailed behind, according to results released by comScore. Craigslist and Facebook also made appearances in the comScore search results, with the former recording 636 million searches and the latter logging 395 million searchers. comScore noted that Facebook's searches represented a 13 percent gain.
Microsoft's Bing increased its share of the U.S. search market by 5 percent in January, further closing the gap between itself and the market leaders, Google and Yahoo, according to online measurement service Experian Hitwise.
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless
U.S. Marketers still have room to grow in global markets; they just need to rethink their strategy. By Lisa Yorgey Lester Press headlines have led many U.S. direct marketers to believe international direct marketing is all doom and gloom. But quite the opposite is true. Despite the reluctance of many companies to take the risk associated with global expansion, direct marketers have continued to achieve higher response rates abroad. What's more, new trade agreements will open untapped and underserved markets for U.S. exports. As direct marketing began to grow worldwide in the 1990s, it became a new avenue of expansion for U.S. mailers. As