Madison Direct Marketing

Famous Last Words: A Business Proposition
July 1, 2006

Living in Stamford, Conn., for 20 years with no professional teams nearby, my wife, Peggy, and I were not sports fans. When we moved to Philadelphia in 1992, we became rabid Eagles fans and never miss a game—on television, since (1) tickets are expensive and (2) I have lousy eyesight and thus trouble following the action at a distance. The last time the Direct Marketing Association’s annual conference was held in New Orleans, I was hurrying to a list company party when I ran into a guy wearing a simply splendid Philadelphia Eagles green and white logo pendant on the end of a chain of

Boost Your Bottom Line With Insert Media
May 1, 2005

By Lisa Yorgey Lester Rising postal costs and falling response rates have given many a marketer pause to consider testing insert media. In turn, this interest in inserts has led many direct marketers to consider opening up their packages to third-party advertising offers. There are many benefits associated with creating a package insert program. The most obvious is an additional revenue stream that leverages the postage you already pay to deliver your goods. In addition, a package insert program increases your exposure in the marketplace as brokers and mailers investigate your com-pany and product line to determine their offer's affinity with your program,

The ABCs of Designing for X, Y and Beyond
December 1, 2004

By Tracy A. Gill When it comes to direct mail design, all generations were not created equal. Today's youngsters, Generation Y, have outpaced the baby boomer generation in terms of size, and already have shown themselves to be prolific spenders, but their inclination toward all things Internet is a barrier to making them a huge direct mail market. The demographically desirable, educated and wealthy Generation X also has yet to grow its direct mail legs, and its smaller size means larger challenges for mailers looking to capitalize on the spending power it yields. As they age, the baby boomer and mature generations are

School Kids 41 Million Strong & Growing
September 1, 2002

By Alicia Orr Suman Young children, ages 5 to 9, numbered more than 20 million in 2000. Add in their slightly older siblings, and you have a market of more than 41 million children age 14 and younger, according to the U.S. Census Bureau. It's a lucrative market, too. Moderate income families spend $160,600 on average, raising a child from birth through age 17, the U.S. Department of Agriculture reports. A good portion of that expenditure happens during the elementary school years—a time of rapid physical and emotional growth for young children. Just think of all the toys, books and clothing kids consume