KBM Group

35 Top Tips of 2012
December 1, 2012

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.

Can We Walk the Talk of Self-Regulation?
October 1, 2012

As we look toward the end of 2012, one of the more troubling issues facing marketers is the focus the Federal Trade Commission (FTC), Congress and the media are putting on data brokers. While marketers are only one segment of the data broker debate and cannot resolve this issue alone, we must be proactive in defining our segment and restating and reaffirming our self-regulatory practices. If we are all following our stated "best practices," our arguments for continuing to self-regulate will carry more weight.

Back to School
October 1, 2012

Most readers of this magazine understand the basics of email analysis, but I think it's always important to do some "refresher courses" to stay on top of the email game. Let's review the ABCs briefly and then move on to examine techniques that are more sophisticated and some tools that can help you be more successful.

What Is a Data Broker? The FTC's Muddled Message
August 3, 2012

You might wonder why I'm asking this question or wonder why you should care, but you should care. If you are a marketer, you are either a data broker or you do business with one. And, data brokers have become an area of interest in Washington.

Shatter the Crystal Ball
August 1, 2012

What if you could tell what a consumer was thinking? What if you knew how consumers' attitudes differed? In both quality and quantity, the psychographic data now available are the best ever and—incorporated into your marketing program—can help you answer those and other questions.

Tuning In
June 1, 2011

In reality, the always-on, always-connected consumer has many ways to communicate, buy products and services, and relate to a brand 24/7. These consumers are no longer targets at the end of a sales funnel or information push. They're at the center of—and often the beginning of—a brand dialogue.

A New Privacy Bill is Coming: 
Are You Ready?
October 1, 2010

It seems like decades ago we started hearing about comprehensive privacy legislation. Well, it was. In the meantime, we've had a new FCRA, GLBA, HIPAA, COPPA, CAN-SPAM and more state laws than I can count. And now we have a new bill. No, wait, it's a "discussion draft." OK, let's talk about that.

6 Trends in Optimizing Marketing Dashboards
September 22, 2010

Ever since marketing dashboards became popular in 2007-2008, marketers have been optimizing them to meet their needs. Rather than having the systems be dumping grounds for data, users are adding functionality from analytics to cross-departmental communication capabilities to make the systems as useful as possible.

Trend Spotting in 3 Chapters: What's New in Behavioral Targeting
August 25, 2010

Keeping track of trends in behavioral targeting is a study in contradictions. While businesses are wary of controversy, they're crowding into this space of tracking consumer behavior. And while consumers dread being tracked online, they resist barriers to "free" content. Here to clear up a few misconceptions and provide an update on the contested but increasingly popular practice are...