Interwoven

Behavioral Targeting
January 1, 2008

Today’s consumer is proving to be increasingly elusive. The multiplication of channels and the fragmentation of audiences have driven two imperatives for marketers online. The first is to better identify potential consumers in the funnel early and attract them at the appropriate time. The second is to ensure that your Web property (site, landing page,…

Got a DAM Problem?
March 1, 2006

Seven digital asset management solutions that might just change the way you work. By Tracy A. Gill My first job in marketing was at a mid-size agency in New York in a department fondly known as traffic. My raison d'être was shuttling brightly colored folders from art to copy to editing to account management to production and back again, until each job had been vetted and approved by every member of the team. I also spent a great deal of time digging through image archives, rekeying collateral for which the digital files were nowhere to be found, cataloging each completed campaign, and

Got a DAM Problem? Seven digital asset management solutions that might just change the way you work.
February 1, 2006

By Tracy A. Gill My first job in marketing was at a mid-size agency in New York in a department fondly known as traffic. My raison d'être was shuttling brightly colored folders from art to copy to editing to account management to production and back again, until each job had been vetted and approved by every member of the team. I also spent a great deal of time digging through image archives, rekeying collateral for which the digital files were nowhere to be found, cataloging each completed campaign, and maintaining extensive records of who did what, on which campaign, for how long, and