Interactive Marketing Solutions

Hotlists—New and Updated Files on the Market
June 22, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

How to Avoid Soliciting the Deceased
April 8, 2009

The emotional havoc that can happen when a surviving spouse, parent or family member receives a phone call, e-mail or mail solicitation addressed to someone who has died is understandable—and completely avoidable. Still, it amazes me how too often database managers and marketers fail to be stewards for their brands when it comes to this delicate matter. The damage to brands can be significant, particularly if marketers repeatedly solicit a deceased individual whose family or estate has made an active effort not to have its late loved one be contacted for solicitation purposes.