Before adding intelligence to its direct mail efforts, Miami-based AvMed Health Plans was just as likely to solicit a senior couple away on a river cruise as one firmly parked on the couch, so ensconced in game shows that they didn't notice when the mail arrived.
While 94 percent of surveyed marketers agree that personalized marketing would result in better performance, only 16 percent of best-in-class companies actually execute one-to-one direct marketing campaigns, according to Aberdeen Group. A fundamental reason for the low rate of implementation is the lack of data quality disciplines and the limited personal attributes on file to support personalized marketing communications.
Company: Intellidyn, a direct response and multichannel database marketing services provider. Product/Service: I-Distinct, a one-to-one marketing service. What it does: According to Intellidyn, I-Distinct offers knowledge about a person's demographics and their attitudinal, behavioral and lifestyle choices that can help develop personalized marketing campaigns that yield higher response rates, increased sales, and improved customer retention and loyalty.
Historically low interest rates have driven one of the biggest home-buying booms the United States has ever seen. According to the National Association of Realtors (NAR), the past three years have brought record highs for sales of existing homes—and that’s impressive, considering the NAR has been tracking home sales since 1968. Another attractive fact: The median price of a home in 2006 was $222,000, which is up a little more than 1 percent from 2005 levels. Everyone is waiting for the real estate bubble to burst. But according to NAR predictions, existing home sales should trend slightly upward through 2007 and into 2008, and