Inside Direct Mail

Shine the Silver Lining
October 1, 2008

Imagine always being the bearer of bad news. Day in, day out, consistently reminding friendly clients that the worst is yet to come-accidents, floods, fires, even death. Insurance agents have it kind of rough.

Luckily, the nature of the beast means this sector is extremely open to products and services that make winning clients that much easier. Their wares might give new meaning to the term, "hard sell," but that doesn't mean their 9 to 5 has to be difficult, too.