IDG List Services

Market Focus: IT Managers
August 1, 2007

Information technology (IT) senior executives and managers plan, coordinate, direct research and facilitate computer-related activities. They determine both technical and business goals and make detailed plans to accomplish those goals. Oftentimes, an IT executive and his or her employees comprise the engine that keeps a company in perpetual motion. This is an in-demand occupation. In 2004 (the latest year available for such data), there were about 280,000 IT managers in the United States. And employment in computer and information systems management is expected to grow faster than the average for any other occupation through the year 2014, according to the U.S. Bureau of Labor

IT Managers: Lists to Test
August 1, 2007

The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,

TM0506_Hot Lists
April 4, 2006

Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and

Special Report List Buying Guide
August 1, 2005

Introduction At a not-so-long-ago List Vision event held by the Direct Marketing Association (DMA), I remember hearing either Don Mokrynski or Mal McCluskey state that the number of datacards had practically tripled in recent years. The result: An overwhelming job for brokers trying to make sense of the prospecting opportunities for clients. While I understand the difficulty such datacard proliferation presents to brokers and mailers, it also represents a step forward in the list industry recognizing a need for more segmented and digestible list files. And that diversity is showing up all over the list business. This special report details the immense work

What issues do list owners and list managers need to consider w
March 1, 2005

Edited By Hallie Mummert Tim Barlow, vice president, list services group, Venture Direct Worldwide The most successful list owners recognize that their file(s) are very important performing assets. These assets deliver sustained revenue as well as demographic and psychographic data streams that represent a great return on their customer acquisition investments. In evaluating and clearing list rental requests, list owners need to consider the following:

Walk in Your Customers' Shoes
May 1, 2002

By Deb Goldstein The shoe department at Nordstrom is heaven. I'm sure you've been there, and if you haven't, it's a must—not just because of the vast variety of shoes, but because of its customer service. It's the complete experience that combines quality products delivered with top care. When I'm in San Francisco, I never miss the opportunity to visit this store. Here's why: It's all about my first visit. I was at the opening bell at 9:30. I looked at everything, consulted with my shopping partner if she liked this pair or that. When I finally decided what I wanted to try