B-to-B Social Media Marketing: Yes You Can!
March 24, 2011

Business-to-business (B-to-B) companies don't get the credit they should for innovating with social media. While consumer brands generate big numbers on Facebook, some of the most effective users of tools such as blogs and online video are companies that primarily sell to other businesses. B-to-B firms were pioneers in social media, with some of the big technology companies supporting thousands of bloggers as early as 2006. They're still innovating and seeing results.

7 Awesome B-to-B Facebook Pages
March 21, 2011

Like the general idea of Inbound Marketing can be applied to both B-to-C and B-to-B companies, so too can the Facebook marketing techniques portrayed in the previous examples. In order to understand how to incorporate these principles into a B-to-B Facebook Fan Page we must first make sure that we understand the objective of these pages.

Marketing Best Practices, Grateful Dead Style
July 22, 2010

OK, I admit it. For a short time in my youth, I could have been considered a "dead head." Granted, I only attended about 10 "shows," but I did have a Grateful Dead bumper sticker on my car and wore quite a bit of tie-dye.

How Businesses Are Using Twitter - The Current State of the Twittersphere
May 7, 2010

There is a lot of talk about Twitter but many marketers don't realize that Twitter is a worthwhile marketing tool for their business. Twitter is more than a cool toy. It has valid business applications and potential for ROI. Join this short, 30-minute webinar where we will present brand new data and case studies on how companies of all sizes and in all industries are using Twitter as part of their overall marketing plan to achieve their business goals.

Why Social Media Participation Matters: PR 2.0 for Marketers
March 4, 2010

People are bombarded with information, have shorter attention spans, and use online or mobile technology to log in for that shot of "instant gratification".  It's a 24-second "Feed Me, Seymour!" tweet cycle in a 24/7 conversation about brands, companies and products.

Marketing Detox: How to Get Off Google AdWords PPC Crack
February 26, 2010

Too often, businesses get addicted to the Google AdWords PPC Crack and forget that there are other ways to draw traffic and leads to their website. Google AdWords is a great way to get immediate search marketing results, but the optimal long-term strategy is a balanced approach to paid efforts like Google AdWords and organic, inbound efforts like SEO (search engine optimization), blogging, and social media marketing.

5 Tips for Advanced B2B Business Blogging
February 26, 2010

You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.

Doing a Website Redesign with an Internet Marketing Strategy in Mind
February 16, 2010

The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. Attend this free webinar to learn how to do a successful website redesign.

How to Use SEO, Blogs, and Social Media to Get Found Online
February 10, 2010

Learn how to get found online and generate leads efficiently and effectively by leveraging search engine optimization, blogging, and social media marketing. This webinar will provide all the basics of how to use these inbound marketing techniques to attract more qualified prospects to your business.

HubSpot Authors Create Book Grader to Track Success of Inbound Marketing Book
November 9, 2009

HubSpot, Inc. announces the creation of Book Grader, a free diagnostic tool for authors to track and improve the marketing of their books online. The tool was developed by HubSpot co-founder and CTO Dharmesh Shah to track the success of the Inbound Marketing book. The book, co-authored by Shah and HubSpot CEO and founder Brian Halligan, was released on October 19, 2009 by Wiley and serves as a how-to guide to inbound marketing for businesses.