Business-to-business (B-to-B) companies don't get the credit they should for innovating with social media. While consumer brands generate big numbers on Facebook, some of the most effective users of tools such as blogs and online video are companies that primarily sell to other businesses. B-to-B firms were pioneers in social media, with some of the big technology companies supporting thousands of bloggers as early as 2006. They're still innovating and seeing results.
Like the general idea of Inbound Marketing can be applied to both B-to-C and B-to-B companies, so too can the Facebook marketing techniques portrayed in the previous examples. In order to understand how to incorporate these principles into a B-to-B Facebook Fan Page we must first make sure that we understand the objective of these pages.
OK, I admit it. For a short time in my youth, I could have been considered a "dead head." Granted, I only attended about 10 "shows," but I did have a Grateful Dead bumper sticker on my car and wore quite a bit of tie-dye.
There is a lot of talk about Twitter but many marketers don't realize that Twitter is a worthwhile marketing tool for their business. Twitter is more than a cool toy. It has valid business applications and potential for ROI. Join this short, 30-minute webinar where we will present brand new data and case studies on how companies of all sizes and in all industries are using Twitter as part of their overall marketing plan to achieve their business goals.
People are bombarded with information, have shorter attention spans, and use online or mobile technology to log in for that shot of "instant gratification". It's a 24-second "Feed Me, Seymour!" tweet cycle in a 24/7 conversation about brands, companies and products.
Too often, businesses get addicted to the Google AdWords PPC Crack and forget that there are other ways to draw traffic and leads to their website. Google AdWords is a great way to get immediate search marketing results, but the optimal long-term strategy is a balanced approach to paid efforts like Google AdWords and organic, inbound efforts like SEO (search engine optimization), blogging, and social media marketing.
You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.
The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. Attend this free webinar to learn how to do a successful website redesign.
Learn how to get found online and generate leads efficiently and effectively by leveraging search engine optimization, blogging, and social media marketing. This webinar will provide all the basics of how to use these inbound marketing techniques to attract more qualified prospects to your business.
HubSpot, Inc. announces the creation of Book Grader, a free diagnostic tool for authors to track and improve the marketing of their books online. The tool was developed by HubSpot co-founder and CTO Dharmesh Shah to track the success of the Inbound Marketing book. The book, co-authored by Shah and HubSpot CEO and founder Brian Halligan, was released on October 19, 2009 by Wiley and serves as a how-to guide to inbound marketing for businesses.