Harvard Women's Health Watch

Profile - Harvard Health Publishing (1,905 words)
August 1, 2002

By Alicia Orr Suman Profile: Harvard Health Publishing Marketing newsletters by mail requires a solid dose of promotion. But for Harvard Health Publishing, the serious subject matter of its editorial means its sales tactics have to be tempered. The challenge for Harvard Health Publishing is to sell subscriptions to its five monthly titles in a newsletter market that's full of sometimes outrageous promotional promises: miracle cures, fast money, instant wealth. It's within this environment that the publisher must continually strive to get its sales message across clearly, effectively and with just