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3 Tools Every Marketing Leader Should Use
September 4, 2018 at 4:47 pm

The other day I was asked what tools I think are important for marketing. So I answered. Here are three tools I would encourage every m

Search Data Voids and Evil Unicorns
August 7, 2018 at 8:00 am

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

AI to Optimize Digital Ad Creative
July 20, 2018 at 8:00 am

Digital ads are the new standard. Last year, advertisers spent more on digital than on television, with digital ad spending reaching