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Teriq Aziz--Where Are You? And Why?
July 28, 2005

Questions for Prosecutors and Judges Cory Kemp, the African-American city treasurer of Philadelphia, was convicted earlier this month of mail fraud, wire fraud, extortion, making false statements to a bank, money laundering and filing a false tax return. The trial had been highly contentious and the outcome questionable. A 57-year-old woman--after two months of jury service and 10 days of deliberations--was removed by the judge. "I find that she is biased against the government," the judge said. "She is biased against FBI agents." An alternate juror was substituted, and the jury was ordered to begin again from square one. Defense attorneys believe that

Catching up With Colin Powell
July 21, 2005

Dealing with a legacy IT system and a legacy corporate culture With the average adult male spending an average of 29 hours a week watching television (women spend 34 hours), it has been said that many adults feel closer to the people they watch on television than to their own family and friends. I am a news junkie, and Colin Powell has been a fixture on my television set for well over 15 years. I have seen him at home. He has been in my hotel rooms--even following me into cruise ship cabins and airport lounges. I have seen his speeches, attended press conferences

The Corporate Pitch
July 14, 2005

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of

Making E-correspondence and Websites Readable
July 12, 2005

Serif or Sans Serif Font--Which to Use? Could I please make a suggestion? Your newsletter uses the "Times" font for body text, and in an email on a computer screen it is very hard to read. Could I get you to consider using a font that was designed for screen readability and is generally considered the most readable font for screen, Verdana? If not Verdana, at least a sans-serif font? If you do, I know I for one will be much more apt to read your newsletter. Thanks in advance. --Mike Schinkel President; Xtras, Inc. June 23, 2005 I try to answer every

The Three Greatest Miracles in My Lifetime
July 1, 2005

By Denny Hatch 1. World War II Leadership World War II was arguably the greatest struggle between good and evil in the history of the world (so far). And the good guys won for one reason only—the miraculous confluence of gifted men without whom we might be eating sushi for Thanksgiving and sauerbraten for Christmas. Etched in the memory of my childhood and historical readings ever since are the towering achievements of Churchill, Roosevelt, Stalin, Marshall, Nimitz, Eisenhower, MacArthur, Bradley, Patton, Montgomery and Zhukov. 2. Man Walks on the Moon As a kid I read science fiction, but nothing compared to the science

Crowe Eats Crow
June 14, 2005

A Hot Temper Could Mean a Cool Million Reports of the Russell Crowe incident and the promises made on the Mercer Hotel Web site appear to be at variance. At the Waldorf-Astoria, The Rittenhouse, The Peninsula, Raffles, Claridge's, or the George V, were a concierge to get into a physical altercation with a $3,000-a-night guest in the lobby then immediately head off to a personal injury lawyer to seek $1 million in damages? What is a luxury hotel? What is a concierge? Indisputable is the fact that Hollywood's most riveting and volatile actor, was paying $3,000 a night at the Mercer Hotel in trendy

The Battle Against Click Fraud
June 1, 2005

Peter Figueredo Many experts agree that the biggest threat to search engine marketing (SEM) is click fraud. The presence of invalid clicks generated by paid SEM campaigns is so pervasive that Google even has mentioned it in its financial statements. When you consider the explosive growth of SEM and the vast dollars invested in it by so many companies, it's easy to see why this is a hot topic. In this column, we'll explore some frequently asked questions on this subject. Hopefully, this will help you more easily understand, identify and prevent click fraud from damaging your SEM efforts. The Easy Questions

Make Way for Multimedia Mail
June 1, 2005

By Tony Van Veen Media clutter. Evolving technologies. Crowded mailboxes. Today's direct marketers face new challenges on every front. It's a never-ending battle to get the message out. For most, answering the challenge requires innovative solutions. For Scott Wolfman, president of Sandy, Conn.-based Wolfman Productions, a booking agency for public speakers, debaters and other performing artists, the answer was found in an age-old maxim. "Like they say, a picture is worth 10,000 words," says Wolfman. His business relies heavily on the visual excitement that his speakers and artists create, so he has just put the finishing touches on a DVD to be

Prospecting Push
May 1, 2005

By Alicia Orr Suman A variety of strategies—including delving deeper into acquisition lists, increasing space advertising and using the Internet—are helping Wolferman's reach its true potential. Wolferman's catalog was a business with far more potential than was being tapped when Williams Foods purchased it from former parent Sara Lee Corp. in 1999. Steve Trollinger, vice president of Shawnee Mission, Kan. consulting firm J. Schmid & Associates, and someone who has worked with this specialty foods catalog firm since 2000, recalls, "Not only did Wolferman's prior management fail to take advantage of opportunities in building the business from a list perspective, they really were

Blogs and Blog Advertising
March 1, 2005

By Peter Figueredo Smart online marketing, or a waste of money? It seems that lately you can't pick up a trade publication without reading about blogs. As an online marketing executive, you may be wondering how—if at all—it can help you meet your e-commerce objectives. This column takes a close look at this "buzz topic" to help you evaluate this emerging area of online marketing. It could prove to be either a very valuable marketing tool or a waste of time and money. What are Blogs? According to Blogger (www.blogger.com)—a company acquired by Google in early 2003 that provides users