For most e-mail marketers, getting campaigns delivered to their intended recipients has become more difficult as ISPs have stepped up their efforts to filter out spam. Increasingly, these efforts include disabling links and images as a security precaution against phishing and other e-mail-based fraud. To ensure its messages reach its customers intact, Overstock.com, an online closeout retailer based in Salt Lake City, signed up to be the first marketer to test Goodmail’s CertifiedEmail service. This service enables accredited senders such as Overstock.com to imprint their e-mail marketing messages with a secure token recognized by participating ISPs and mailbox providers such as AOL and Yahoo!
A Coup de Grace for the Internet Free Lunch March 2, 2006: Vol. 2, Issue No. 17 IN THE NEWS Diverse Groups Team Up to Fight E-Mail Fee WASHINGTON (AP)—A variety of interest groups have joined forces to fight a proposed bulk e-mailing fee they claim strikes at the heart of online communication—a level playing field for rich and poor. America Online plans to introduce a service that would charge businesses and other bulk e-mailers a fee to route their e-mail directly to a user’s mailbox without first passing through junk mail filters. —Will Lester, Associated Press, Feb. 27, 2006 Goodmail and AOL
What’s new on the e-mail deliverability front Do you feel your e-mail campaigns are drowning in a sea of spam? If so, you’re not alone. But there are several things happening behind the scenes that should begin to stem the tide. This is good news for marketers. First, let’s look at the obstacles e-marketers face today. To identify and reduce spam, Internet Service Providers (ISPs) and corporations take extraordinary measures. This may result in mail being blocked or poor placement in the recipient’s inbox. Companies employ blacklists and content filters. Some filters may block large volumes that are sent too quickly or mailings that