General Motors

The Vioxx Verdict, Savior of Social Security
August 23, 2005

The Beginning of the End of the Pharmaceutical Industry? IN THE NEWS A Texas jury dealt Merck a painful blow, finding the drug maker liable for a Vioxx patient's death and slapping it with $253 million in damages. With about 4,200 more Vioxx lawsuits to go, the verdict was an ominous start for Merck. --Mark Gongloff The Evening Wrap The Wall Street Journal (wsj.com), Aug. 19, 2005, 5:20 p.m. EDT "If you represent yourself in a court of law," the old adage goes, "you have a fool for a client." A law firm that

The Passing of Peter Jennings
August 9, 2005

August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,

The Corporate Pitch
July 14, 2005

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of

The Building Blocks of Multicultural Marketing
July 1, 2005

By Thomas MacDonald Your foundation should begin with research If your job description involves direct marketing, odds are this year's marketing plans include reaching one or more multicultural audiences. And if not, it's likely that you'll be faced with the task very soon. The question is—are you prepared? Many of those charged with the task of multicultural marketing lack the skills, and the appropriate resources, to effectively reach diverse markets. But with the multicultural population presently reaching nearly 100 million in the United States, multicultural marketing isn't just a buzz term anymore. In fact, marketing products and services in culturally relevant ways may

TM Nuts 'n Bolts - Book Club
April 1, 2003

By Paul Barbagallo Diary of a Consumer Mind-Reader In his new book "How Customers Think: Essential Insights Into the Mind of the Market," marketing expert Gerald Zaltman offers this advice to managers baffled by consumer behavior: dig deeper. Zaltman, a professor of marketing at Harvard Business School, argues that when it comes to getting into the minds of consumers, marketers have only scratched the surface. Ninety-five percent of all thought—including what we really think about products and what will influence our decisions to buy—happens in the unconscious mind, beyond our own awareness, Zaltman says. Conventional marketing research tools such as focus

Creative Independence
November 1, 2002

Mix Too Many Colors and You End Up With Mud. (Or: why you should give your creative pros the freedom to do what they do best) By Alicia Orr Suman Too many cooks spoil the broth, or so the old saying goes. And that's just what can happen in the creative process. Often, what seems like a hundred people—on the client side and often the agency side, too—get their hands in the pot, and collectively they make a mess of the project. Here are two instances of creative interference I recently encountered:

DATA Technology Fuels Customer Relationship Management in the
July 1, 2001

By Bob McKim Competition in the automobile industry is more intense than ever before. Auto makers have to fight for more share of garage with fewer marketing dollars. And auto shoppers are more demanding and savvy than ever before. Thanks to the Internet, auto shoppers expect the manufacturer or dealer, whether they sell or lease a new or pre-owned vehicle, will provide personalized service and attend to their individual needs and preferences. Customers and prospects use 'Net search and content engines, auto chat rooms and sites such as the Kelly Blue Book, Edmunds.com and MS Car Point to search for the best values