Companies: StrongMail Systems, an online marketing solutions provider, and Equifax, an information solutions firm Product/Service: Equifax Social Influencer, an email marketing solution combining StrongMail's viral social media marketing technology with Equifax's data resources
Equifax Marketing Services
Companies: Equifax, an information solutions firm, and Digital Element, an IP intelligence technology provider Product/Service: Consumer Insight Engine, a solution currently being piloted that delivers financial, demographic, lifestyle and purchase data in real time to online environments
Redwood City, Calif., February 17, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Equifax, a global leader in information solutions, has selected StrongMail to power its marketing email services for Equifax customers. By implementing StrongMail, Equifax will be able to more effectively serve its extensive customer base, which includes numerous Fortune 500 companies throughout the U.S.
ATLANTA: ChoicePoint Inc., a 1997 spinoff of credit agency Equifax, is being acquired by the parent of LexisNexis in a cash deal worth $3.6 billion (€2.44 billion), a major premium for a company that weathered an embarrassing breach of its database, federal investigations and a stock-trading probe of its top two executives.
The Internet Has No Borders, so How WIll You Handle Global Traffic? The balance is shifting. As few as five years ago, the majority of the world’s Internet users lived within U.S. borders, making it comfortable for direct marketers to conduct transactions in U.S. dollars and English only. Today, the lion’s share of Internet users live outside the United States, which truly makes the Web a global medium. The worldwide Internet population, according to the Computer Industry Almanac, has reached 945 million, and is projected to reach 1.46 billion come 2007. Of current worldwide Internet users, only 20 percent reside within the United States.
One Generation, Many Segments The most defining characteristic of the baby boomer market is that there are few general defining characteristics that apply to this group. Born between 1946 and 1964, boomers comprise the largest population boost in American history. And while the sheer size of this market—roughly 75.8 million, or one-third of the U.S. population—makes it an attractive target for direct marketers, the nearly 20-year age difference from the oldest to youngest boomers also makes it challenging to effectively penetrate. The No. 1 mistake companies make with boomers is not recognizing the diversity of this market, says Scott Schroeder, president and CEO of Cohorts, a