Epson America

Top 10 B-to-B Mailers in WMW!
October 22, 2015

SkillPath Seminars ASPE Technology Fred Pryor Seminars National Seminars Training CareerTrack American Medical Association Epson America Pitney Bowes Square Note: This Top 10 list is based on direct mail offers received January 2014 to May 2015 in the categories assigned to the B-to-B sector on Who's Mailing What! To view these offers (or those…

101 Examples of Social Business ROI
January 13, 2012

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …

Graph Expo 2010: Back to the Future
October 5, 2010

I saw this phrase pop up here and there over the past couple days at Graph Expo 2010, which opened yesterday, October 3, at McCormick Place in Chicago. The reference, of course, is to Bo Jackson, former ball player and a 20-year-old ad campaign that spotlight Jackson's proficiency in several different sports.

Mail Watch: B-to-B Firms’ Tactics Solidify
May 1, 2009

Winterberry Group Director Jonathan Margulies noted recently in a whitepaper on the state of the direct mail channel that as the economy goes, so goes direct marketing spending. We've all heard by now that mail volumes plummeted in 2008, a fact borne out by Who's Mailing What! Archive research. The impact on the B-to-B sector can be seen in the 24 percent decline in mail between the March 2007-February 2008 and March 2008-February 2009 periods; the drop for all mail sectors during this time was 9.2 percent. While mail volume from B-to-B firms was rising, it dipped in 2007 and has not looked back-a nod to the internet's affect on this sector. In general, efforts appear to be more tightly targeted and integrated with online and/or phone channels to either generate or nurture leads.