Electronic Retailing Association

DMA Leads Industry Call for National Data Breach Notification Law
May 23, 2014

The Direct Marketing Association is leading a broad group of industry associations in asking Congress to pass a national data breach notification law. The letter, signed by 16 trade associations representing thousands of the leading companies across the information economy, notes American businesses have compelling incentives to protect sensitive information and maintain valuable customer relationships—and that they work tirelessly to implement security measures to safeguard data.

As Seen on TV! Steve Heroux and Hampton Direct on Meatball Magic, PajamaJeans, Etc.
December 22, 2011

Up to now, Vermont has been famous for producing wood stoves, thick woolens, gourmet foods and maple syrup. But television infomercials?

PajamaJeans? Wonder Hangers? Twin Draft Guard? Meatball Magic? Yes, things are changing in the Vermont econosphere, and leading the charge is Steve Heroux and his wildly successful Williston company, Hampton Direct.

Hampton Direct seeks out and develops products—most often inventions—that save consumers time and/or money and/or solves a problem: i.e., drafts under doors, a lack of closet space, or uncomfortable—yet fashionable—women's jeans.

TM Catalog MktgMerch Community Links
August 25, 2005

American Teleservices Association Association for Interactive Media Association for Postal Commerce Canada Post Corporation The Direct Marketing Association E-Commerce & Catalog Systems Forum Electronic Retailing Association International Association of Privacy Professionals New England Mail Order Association United States Postal Service

DRTV Community Links
April 5, 2005

Following are a few links regarding DRTV: DMA Broadcast Council Electronic Retailing Association Venable LLP Infomercial Index Hawthorne's DRTV Glossary Response Media Research Moulton Logistics Management Backchannel Media