Dover Publications

D-Day and the End of the Bloomingdale’s Catalog
May 15, 2008

Whenever things go wrong and I get depressed, my wife Peggy says, “Cheer up, nobody is shooting at us.” I used to know Francey Smith, who ran the Bloomingdale’s catalog for years. She was a marketing genius who combined database wizardry with great merchandising savvy. She was one of the best in the world at what she did. Now the Bloomingdale’s catalog, which has been around since 1886, is being killed off by Macy’s. It has an active file of 472,609 12-month mail-order buying households. A ballpark estimate would be that each household has an average of four people, which means a total of

Taking Time to Think
December 12, 2006

What single word powered IBM to become a great high-tech global conglomerate that changed how business was done and wars were fought? THINK. From the IBM Web site: THINK was a one-word slogan developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It eventually appeared in wood, stone and bronze, and was published in company newspapers, magazines, calendars, photographs, medallions—even New Yorker cartoons—and it remained for years the name of IBM’s employee publication. You can still find echoes of