Donnelley Marketing

Yesmail Enterprise gets Mobile/SMS
October 22, 2009

Company: Yesmail, an email marketing solutions provider and InfoGROUP company Product/Service: Mobile email and short message service features added to its Yesmail Enterprise email marketing platform What It Does: Enables email marketers to develop and execute highly targeted cross-channel campaigns for subscribers reading emails on mobile devices.

Yesmail Partners With R2integrated
June 3, 2009

Omaha, NE, May 28, 2009 — Yesmail™ (an infoGROUP company, NASDAQ: IUSA), a recognized industry-leading provider of permission-based online email marketing solutions, announced today a strategic alliance with R2integrated, a digital marketing and technology firm located in Baltimore, Maryland. Leveraging R2i’s specialization in interactive, digital marketing and social media application development, this alliance provides a robust suite of solutions for Yesmail and R2i clients to develop and support highly relevant social media applications and integrated digital marketing campaigns.

infoGROUP Names New CFO
December 10, 2008

OMAHA, Neb., Dec 05, 2008 (BUSINESS WIRE) -- infoGROUP  (IUSA: IUSA: , , ) , the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing, market research and global information solutions, has named Thomas W. Oberdorf its new Chief Financial Officer. He will be based in Omaha and will report to infoGROUP's Chief Executive Officer, Bill Fairfield.

Yesmail Partners With EdgeCast Networks
October 9, 2008

OMAHA, NE, October 7, 2008 — Yesmail™ (an infoGROUP company, [NASDAQ: IUSA], a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new partnership with EdgeCast Networks, the superior, cost-effective global content delivery service that gives their customers competitive advantage in the delivery of digital media.

Gupta Resigns as CEO of Direct, E-mail List Firm InfoGROUP
August 21, 2008

OMAHA, Neb., Aug 21, 2008 (BUSINESS WIRE) -- infoGROUP (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing and global information solutions, today announced that Vinod Gupta has resigned as the Company's Chief Executive Officer (CEO). Mr. Gupta will remain on the Board of Directors. Bill L. Fairfield, who has served as Chairman of the Board of Directors, has been named the Company's new Chief Executive Officer. Bernard W. Reznicek, a current director, has assumed the role of Chairman of the Board of Directors.

Op-Ed: Memo to Ad Agency Holding Companies - You Blew It!
October 18, 2007

I was reading through Adweek magazine recently and came across an article titled "Hunt Grows Desperate as Digital Pool Shrinks" (Adweek, Sept. 3, 2007). The gist of the article was that there is a quickly diminishing number of independent digital shops to be purchased by the major holding companies -- WPP, OmniCom Inc., Publicis, Interpublic Group (IPG) -- in their rush to offer clients a true suite of digital marketing services in an increasingly Internet-focused world.

Nuts & Bolts: Tech Talk
August 1, 2006

A New Acquisition Tool Donnelley Marketing, an infoUSA company, and provider of proprietary business and consumer databases and sales leads, has launched SalesGenie Pro, a fully-supported, turnkey application for new customer acquisition for Fortune 1000 companies. Internet-based, SalesGenie Pro offers customer file maintenance and cleaning, as well as access to the Donnelley business file. Client files are securely stored, while offering instant file access to query, count, analyze and extract records for retention campaigns. For more information, visit www.infousa.com. Smooth E-mailing Abacus, the Lafayette, Colo.-based marketing solutions provider, has launched Abacus Email. The solution is designed to help marketers maximize the e-mail marketing channel by

Editor’s Notebook: It’s MY Mobile
August 1, 2006

Ah, Philadelphia in July! The heat index has crossed over the 100 degree mark, humidity is hovering around 80 percent, and I’m just too sluggish to be overly serious in my musings about the industry right now. Instead, please join me while I ponder the bright and shiny area of mobile content. You see, I’ve finally grown fed up with my outdated mobile phone—not to mention my carrier’s continual late delivery of voice mails and text messages. And given that my love for texting has reached critical mass, I’m excited about the many bells and whistles that allow mobile users to access oh-so-critical information

Editor’s Notes: The Doctors Are In
September 1, 2004

I had the privilege of attending the Fourth Annual Privacy Forum this past July, held by Donnelley Marketing and infoUSA in glorious Aspen, Colo. It doesn’t get much better than a meeting of the brightest direct marketing minds surrounded by incredible mountain vistas. The majority of attendees spent most of Friday day and Saturday morning inside at sessions, which speaks volumes about the caliber of ideas shared at this event. This gathering of industry leaders included the “marketing doctors”: Martha Rogers, Ph.D., of Rogers & Peppers Group; Paul Wang, Ph.D., of Northwestern University; and Tom Peters, Ph.D., coauthor of “In Search of Excellence.”