Don Rossi

7 Ways to Keep the Faith-based Campaign Strong
December 1, 2008

Faith-based charities lean heavily on direct mail to keep them going and serve their missions. But even the most worthy cause in the world may not attract new donors or bigger gifts from existing donors during a down economy … unless, of course, the campaign is expertly crafted for prospects that the mailer knows like they’re family. “What is essential is to understand your donors and what motivates them,” underscores Don Rossi, a direct response copywriter and coach based in Wylie, Texas. In other words, the faith-based group requires efforts that speak to them in a language and design that resonate as