August 9, 2007

The May mailstream turned up several unique and effective mail pieces in the B-to-B sector, which is known for pushing the envelope, if you will, in order to convince other businesses to consider their products or services. A self-mailer trumpeting “Special Delivery” arrived from The DFS Group, using a cardboard box-like image with simulated string around it. The flip side of the 5-1/2˝ x 8˝ “package” beckons the prospect to open it with the copy: “first class solutions …” on the left and “To grow your business are inside!” on the right (Archive code #813-179605-0705). American Slide-Chart also appeared in the Archive with a

Make Way for Multimedia Mail
June 1, 2005

By Tony Van Veen Media clutter. Evolving technologies. Crowded mailboxes. Today's direct marketers face new challenges on every front. It's a never-ending battle to get the message out. For most, answering the challenge requires innovative solutions. For Scott Wolfman, president of Sandy, Conn.-based Wolfman Productions, a booking agency for public speakers, debaters and other performing artists, the answer was found in an age-old maxim. "Like they say, a picture is worth 10,000 words," says Wolfman. His business relies heavily on the visual excitement that his speakers and artists create, so he has just put the finishing touches on a DVD to be

Banner Ads Rich Media, Richer Response (1,251 words)
June 1, 1999

By Kelly J. Andrews While Internet usage and e-commerce have skyrocketed, banner ad click-through rates have dropped precipitously amid the clamor. While 83 million U.S. adults now have Internet access, according to IntelliQuest, an Austin, TX, market research firm, most industry analysts say the response rate to banner ads is less than 1 percent. There may be more consumers online, but direct marketers aren't interested in creating or collecting impressions—they're trying to make sales. So how can they break through the deafening noise on the Internet to make messages standout? Some think rich media is the answer. The use of rich media