Direct Media International

Direct Marketer of the Year: Brian Kurtz, executive vice president, Boardroom Inc.
October 1, 2007

March 30, 1981. To the world, this was the day that John Hinckley, Jr. tried to assassinate President Ronald Reagan, just 70 days into his first term. To the direct marketing industry, this was the day that Brian Kurtz stepped through the doors of 500 Fifth Ave. at 42nd St. in New York City for his first day at Boardroom Inc. (then known as Boardroom Reports Inc.). For the few people who don’t know Kurtz—and I do mean few; he’s one of the most well-connected executives in the direct marketing industry—this job was not, as one might expect, in Boardroom’s marketing department. Rather, Kurtz started

Outsource Solutions: International
July 1, 2004

Maximize Your Overseas List Dollars Mailing an international campaign is not an inexpensive proposition, but often your in-the-mail costs are higher than they need be. One way international direct marketers can reduce their mailing costs and get the maximum benefit from their overseas mailings is by working closely with their list broker. To find out what needs to be done, Target Marketing spoke with veteran international direct marketing consultant and list broker May Katz, president of Direct Media International. “Reducing your list or mailing costs is not about squeezing the front end,” stresses Katz. “It’s how to get the most bang for your buck.”