Marketing technology has evolved in multiple ways, originating in spreadsheets, databases, contact management tools, graphic design software and word processing. The Internet accelerated the process, turning an evolution into a revolution. And the result was a jumble of tools and systems, each seemingly dedicated to solving a section or two of the marketing process. Some of these tools are known in the tech world as “point solutions” and focus on a single activity or segment of what marketers do. Email, for example, or lead scoring. Others attempt to automate large swaths of the process.
SteelHouse, a behavioral commerce leader powering the industry's only zero reaction time marketing solution, announced its partnership with Coremetrics, a leader in marketing optimization.
According to comScore, Cyber Monday is now the busiest shopping day online. Or at least it was last year, for the first time, after a steady rise in rank over the past few years. Now, it probably won’t be No. 1 again this year, or in most future years, because the last three years were a bit of a special case: There were fewer shopping days between Thanksgiving and Christmas than the previous few years, so people had pent-up demand to get going on their shopping on Cyber Monday.
U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM. As part of IBM's Smarter Commerce initiative, IBM's online retail benchmark study reveals the following trends as of 12:00 am PST:
The question still remains: Is 2011 the year of mobile? The answer could be decided based on the month of November alone. The IBM Coremetrics Benchmark study forecasts that during November, thanks in large part to Black Friday and Cyber Monday, 15 percent of the U.S. population will visit a retailer's website via a mobile device.
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts are becoming more sophisticated.
IBM launched a new cloud-based software designed to help marketers gain real-time, actionable insight from data available across social media channels. The new software expands IBM's business analytics capabilities by enabling organizations to develop faster, more precise social media marketing programs that support their brand's total online presence through a cloud-based delivery model.
If you limit your keyword research to terms people are using on Google, Bing and Yahoo, you're missing out on data that can help you market to your customers even more effectively. Keywords that your customers are using within your own website can yield new ideas for connecting people to your site content.
IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash. A publicly held company in Waltham, Mass., Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.