Coldwater Creek

A Web Site I'd Like to See
November 18, 2008

Late last summer I ordered two pairs of chino trousers from L.L. Bean and a couple polo shirts, which arrived a day or two later. I clothed my upper and lower halves with the new merchandise, and both pieces fit my dreadful flesh-case beautifully.

Where Land's End trousers seem to slip off the spare tire of my middle and threaten to drop down around my ankles just when I'm carrying a heavy sack of groceries in one hand and a gallon of Stoli in the other, these marvels from L.L. Bean look and feel custom tailored. I was thrilled.

When it came time to wash them, I looked at the label to see what the settings should be and discovered the polo shirts were made in Thailand. On the chino trousers label, a line of copy made my blood run cold.

"Made in China."

The Chinese government is brutal, repressive and vicious. In China, a nation of polluters, a new coal-fired plant comes online every 10 days. The brown cloud over Beijing is disgusting. The Chinese are also state-sanctioned killers of girl babies. In addition, they kill other babies (poisoned milk), American children (lead paint in toys), beloved dogs (poisoned pet food) and Tibetan monks, as well as being jailers of dissidents and the press. China's blatant counterfeiting of luxury and everyday products—together with massive theft of intellectual property—is responsible for billions of dollars in losses the world over.

I resent L.L. Bean making me an unwitting accomplice to criminal behavior.

Teriq Aziz--Where Are You? And Why?
July 28, 2005

Questions for Prosecutors and Judges Cory Kemp, the African-American city treasurer of Philadelphia, was convicted earlier this month of mail fraud, wire fraud, extortion, making false statements to a bank, money laundering and filing a false tax return. The trial had been highly contentious and the outcome questionable. A 57-year-old woman--after two months of jury service and 10 days of deliberations--was removed by the judge. "I find that she is biased against the government," the judge said. "She is biased against FBI agents." An alternate juror was substituted, and the jury was ordered to begin again from square one. Defense attorneys believe that

Color Sells-The Right Palette Can Improve Response (1,000 words
January 1, 2003

By Lois Boyle There's a reason catalogs aren't printed in black and white: Color sells. How can you sell denim without showing the blue? Or oranges without, well, orange? While color is crucial to accurately presenting products, it's also important to use color as a tool to attract attention and maintain visual interest. The following is a list that designers should consider when selecting a palette. 1. Support of Brand Some catalogs are easy to recognize by their use of color. Why? Because they've established a well-defined color palette, and the color scheme becomes essential to their brand identity. Victoria's Secret urged customers to

Color Sells
January 1, 2003

The right palette can improve response By Lois Boyle There's a reason catalogs aren't printed in black and white: Color sells. How can you sell denim without showing the blue? Or oranges without, well, orange? While color is crucial to accurately presenting products, it's also important to use color as a tool to attract attention and maintain visual interest. The following is a list that designers should consider when selecting a palette. 1. Support of Brand Some catalogs are easy to recognize by their use of color. Why? Because they've established a well-defined color palette, and the color scheme becomes essential to their brand

Prime the AOV Pump
July 1, 2002

By Lois Boyle The size of an average order is a metric of which every catalog company should be intimately aware. Consider these facts: Fact 1: The cost to receive and fulfill a $20 order typically is the same as to fulfill a $200 order. Fact 2: Unless a catalog's margins are incredible, it's tough to maintain profits with an average order of less than $50. Fact 3: The average order value (AOV) is the most overlooked key driver of catalog profitability. Other key drivers include margins, response rates and advertising costs. Fact 4: The average order for a first-time buyer almost always is

Who Are the Best of the Best? (1,161 words)
November 1, 2000

Customer service can make or break a company. What's the old saying, "Once bitten, twice shy"? Many customers simply won't give you a second chance if you screw up an order or don't treat them right in the first place. Provide them with the tender loving care they think they deserve, or they'll simply take their business elsewhere. That's the bad news. The good news is that the reverse is also true in many cases. Treat your customers well, and you'll have their business for life. So what does it mean to take good care of customers in the high-tech high-touch environment