Being able to tie digital exposure to an offline action has revolutionized the way companies track campaign performance and optimize media dollars. Using the Claritas Device Graph, a private bank saw 70,000 online and in-store conversions, resulting in a whopping 94% decrease in Cost-per-Acquisition. Learn how to measure the true impact of media: Read case study!
Marketing to Asian-Americans – the United States’ fastest-growing population – requires more than hastily translated copy or Anglo faces swapped with Asian. In the latest episode of The Why Behind The Buy, we chat with multicultural experts on how to effectively market to this wealthy and brand loyal demographic, capturing future growth. Listen to Podcast!
Not everyone is your customer. NutriSystem was able to understand who was coming to their website to ensure they were only re-targeting the right customers. Using insights based on recency of visits, engagement on the site and spending habits, they were able to better identify, filter and re-market anonymous traffic with strategic email deployments and achieve record results. Read case study to see how you can target smarter.
The newest data shows Asian American households make 36% more than other U.S. households… find out more about this fast-growing consumer segment in this new Claritas report. Download Now!
See how a multi-touch email campaign was launched to reach a defined audience of potentially “in-market” individuals from anonymous website traffic. The campaign generated over $82 million in sales for the dealer group and enabled them to achieve record results. Read case study to see how you can target smarter.
Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.
Selling smarter starts with understanding “The Why Behind The Buy”. Find customers faster focused on outcomes that matter to you. Check out this new podcast series, with topics on small business insights to capturing multicultural consumers, and more. Subscribe so you don’t miss an episode. Listen Now!
Conspicuously absent from many corporate strategic plans is a breakout of which consumer segments will represent their revenue growth.
CLARITAS REPORT: By 2024, the minority will be the majority of the U.S. population. Are you ready to serve this diverse segment? Discover what makes these audiences unique and learn which markets hold the greatest opportunities to target multicultural consumers so you can sell smarter and win bigger. DOWNLOAD NOW!
Use Geoscape AUDIENTIVITY® to reach multicultural consumers with specific messaging to gain a 2-3x higher CTR. Read how a media company helped their telecommunications client create audience specific messaging and digital creative targeted to Asian consumers, in their preferred language, to drive sales for new service packages. Download Case Study.