Claritas

The NEW 2019 Hispanic Small Business Report
June 21, 2019 at 4:27 pm

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Download this report today to get an in-depth look at Hispanic-owned small businesses and what and how they like to buy!

Capture In-Store and Online Conversions From Digital Exposure
June 13, 2019 at 4:50 pm

Being able to tie digital exposure to an offline action has revolutionized the way companies track campaign performance and optimize media dollars. Using the Claritas Device Graph, a private bank saw 70,000 online and in-store conversions, resulting in a whopping 94% decrease in Cost-per-Acquisition. Start measuring the true impact of media: Read case study!

Turning Anonymous Traffic Into Qualified Buyers
June 7, 2019 at 11:50 am

Your next, best customers are on your website right now researching if you have “the right stuff”. The problem is… you don’t know who 90% of them are. Selling smarter starts when you identify, filter and re-target these anonymous website visitors across all channels with optimized campaigns. Re-targeting visitors via email can get you up to 20X higher open rates than the industry average. Intrigued? Read case study.

From Anonymous Consumers To Addressable Customers
May 29, 2019 at 12:21 pm

Marketers, you can have it all! With a closed-loop solution you can: Identify your best customers, Deliver resonating messages with culture and preferred language in mind, and Optimize the results in real time, using the latest Identity Graph technology. Grow your business with a strong recency strategy to maximize your reach with targeted audiences multiple times, across multiple online and offline channels. Watch this 15-minute webinar.

Retailer Captures Digital Conversion from Direct Mail
May 17, 2019 at 2:13 pm

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.

Hispanics Will Spend $538,636 More Than Non-Hispanics
May 10, 2019 at 10:26 am

Hispanics make up one-fifth of the American population overall and more than two-thirds of population growth nationwide. Furthermore, the average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes — making Hispanics a market you can’t ignore. Download the newest report to learn how to find growth opportunities among Hispanic Americans.

Why Hispanics Will Spend More In Their Lifetime
May 3, 2019 at 11:37 am

Hispanics make up one-fifth of the American population overall and more than two-thirds of population growth nationwide. Furthermore, the average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes — making Hispanics a market you can’t ignore. Download the newest report to learn how to find growth opportunities among Hispanic Americans.

Key Insights To Win Brand Loyal Customers
April 19, 2019 at 9:38 am

Emotionally connected customers will spend 2X or more with retailers than simply “satisfied” customers and have a 306% higher lifetime value. They also recommend brands at a much higher rate –71% versus 45%. Download the latest Brand Loyalty Consumer Insights to learn how to sell smarter and drive growth with consumers who will: pay top dollar, be loyal to your brand, and be your advocate.

Capture In-Store and Online Conversions From Digital Exposure
April 12, 2019 at 12:34 pm

Being able to tie digital exposure to an offline action has revolutionized the way companies track campaign performance and optimize media dollars. Using the Claritas Device Graph, a private bank saw 70,000 online and in-store conversions, resulting in a whopping 94% decrease in Cost-per-Acquisition. Learn how to measure the true impact of media: Read case study!

The Asian-American Market - Crazy Rich & Growing Strong
April 3, 2019 at 10:02 am

Marketing to Asian-Americans – the United States’ fastest-growing population – requires more than hastily translated copy or Anglo faces swapped with Asian. In the latest episode of The Why Behind The Buy, we chat with multicultural experts on how to effectively market to this wealthy and brand loyal demographic, capturing future growth. Listen to Podcast!