Claritas

Metro Mines Web Visitors To Find New Prospects
August 16, 2019 at 9:57 am

If you’re not mining your website to identify new prospects, you’re missing out on one of the easiest ways to increase conversions and drive revenue. Discover how Metro by T-Mobile quickly uncovered 300,000 new prospects just by identifying their anonymous website visitors and using consumer segmentation insights to sell smarter and achieve their digital goals. Read CASE STUDY.

New Episode of The Why Behind The Buy Podcast
July 26, 2019 at 12:03 pm

On Claritas’ latest episode of The Why Behind The Buy podcast, we discuss measuring success in an omnichannel world with Wrapify CEO James Heller. From “new” marketing tools like identity graphs, to the top evaluating questions to ask before choosing a data partner, you can’t afford to miss this episode.

Hispanic Small Businesses Growing Fast
July 11, 2019 at 5:43 pm

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Get an in-depth look at Hispanic-owned small businesses, including what and how they like to buy! Download the Report.

The NEW 2019 Hispanic Small Business Report
June 21, 2019 at 4:27 pm

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Download this report today to get an in-depth look at Hispanic-owned small businesses and what and how they like to buy!

Capture In-Store and Online Conversions From Digital Exposure
June 13, 2019 at 4:50 pm

Being able to tie digital exposure to an offline action has revolutionized the way companies track campaign performance and optimize media dollars. Using the Claritas Device Graph, a private bank saw 70,000 online and in-store conversions, resulting in a whopping 94% decrease in Cost-per-Acquisition. Start measuring the true impact of media: Read case study!

Turning Anonymous Traffic Into Qualified Buyers
June 7, 2019 at 11:50 am

Your next, best customers are on your website right now researching if you have “the right stuff”. The problem is… you don’t know who 90% of them are. Selling smarter starts when you identify, filter and re-target these anonymous website visitors across all channels with optimized campaigns. Re-targeting visitors via email can get you up to 20X higher open rates than the industry average. Intrigued? Read case study.

From Anonymous Consumers To Addressable Customers
May 29, 2019 at 12:21 pm

Marketers, you can have it all! With a closed-loop solution you can: Identify your best customers, Deliver resonating messages with culture and preferred language in mind, and Optimize the results in real time, using the latest Identity Graph technology. Grow your business with a strong recency strategy to maximize your reach with targeted audiences multiple times, across multiple online and offline channels. Watch this 15-minute webinar.

Retailer Captures Digital Conversion from Direct Mail
May 17, 2019 at 2:13 pm

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.

Hispanics Will Spend $538,636 More Than Non-Hispanics
May 10, 2019 at 10:26 am

Hispanics make up one-fifth of the American population overall and more than two-thirds of population growth nationwide. Furthermore, the average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes — making Hispanics a market you can’t ignore. Download the newest report to learn how to find growth opportunities among Hispanic Americans.

Why Hispanics Will Spend More In Their Lifetime
May 3, 2019 at 11:37 am

Hispanics make up one-fifth of the American population overall and more than two-thirds of population growth nationwide. Furthermore, the average U.S. Hispanic household will spend ~$538,636 more than the average non-Hispanic White household over their lifetimes — making Hispanics a market you can’t ignore. Download the newest report to learn how to find growth opportunities among Hispanic Americans.