Claritas

Podcast Ad Revenue Expected To Reach $1B In 2021
May 14, 2020 at 5:04 pm

Are podcasts the next great advertising vehicle? They are one of the most popular media going, especially in these uncertain times, but challenges with targeting, measurement, and attribution often hold marketers back. Learn the secrets of how marketing and measurement experts confidently jump into this growing channel and find success.

Are Podcasts The Next Great Advertising Vehicle?
May 1, 2020 at 12:39 pm

Podcasts are one of the most popular media going with an estimated $1B in revenue to be gained in 2021, but challenges with targeting, measurement, and attribution often hold marketers back. Learn the secrets of how marketing and measurement experts confidently jump into this growing channel and find success.

The New 2020 African-American Market Report
April 17, 2020 at 11:59 am

On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report for a better understanding of how to engage this valuable trillion-dollar consumer market smarter.

Dig Deeper Into U.S. Asian Consumer Personas
April 3, 2020 at 5:48 pm

Today, roughly 19 million Asian-Americans live in the U.S. and they’ll reach more than 21.5 million by 2024. Market smarter to this diverse audience knowing more about their specific wants, needs, preferred language, cultural practices, and more. Discover the unique demographics, financial product usage, as well as the shopping and media behaviors of the 5 Asian acculturation segments to achieve better marketing results. Download storyboards.

Leverage ID Graph Intelligence To Win Customers
March 13, 2020 at 10:08 am

Turn your marketing operations from a cost center into a profit center with a deeper understanding of which campaigns are truly driving sales. Leverage Identity Graph intelligence to identify your best customers, deliver customized campaigns and optimize ROI results. Download white paper.

Podcasts Help Meal Kit Provider Convert Sales
February 28, 2020 at 2:41 pm

One of the largest meal-kit providers in the U.S. recently added new mediums into their campaign media mix and found that households exposed to ads via podcasts converted at a rate 2.5 times that of streaming audio. Learn more about podcast measurement and attribution. Read the new whitepaper!

The New 2020 African-American Market Report
February 13, 2020 at 9:44 am

On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report for a better understanding of how to engage this valuable trillion-dollar consumer market smarter. Read Report!

Retailer Captures Digital Conversion from Direct Mail
January 30, 2020 at 10:38 am

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? Find out how a retailer leveraged our device graph to track and measure direct mail conversions through multiple touch points and identify 6X the number of conversions. Download case study.

ImOn Communications Decreases Cost-Per-Lead By 27%
January 16, 2020 at 4:32 pm

ImOn Communications is a local fiber to the home service provider offering Internet, cable, and phone service. Leveraging industry-leading segmentation to improve their direct mail targeting helped them achieve a decrease in cost-per-lead of 27% and an increase in cost-per-sale savings of 40%. Download the free case study for more.

Are You Prepared To Engage Voters In 2020?
January 3, 2020 at 3:06 pm

Campaigning for 2020 elections are underway. Whether you want to understand who’s voting or how to engage them in a campaign, you’ll want to check out the latest resources of the Claritas Voter Series. Download Claritas’ infographic to view key voters through lenses such as age, income, culture, education & voting patterns, and check out our latest voter podcast.