Claritas

The New Millennial CPG Shopper Report
September 27, 2019 at 2:40 pm

With roughly 75 million Millennial shoppers in the U.S., they certainly carry a lot of buying power. Overall, they are likely to shop for groceries at Walmart, like trying new foods and buy in bulk. However, their shopping behaviors and preferences among this group can vary greatly. Download the latest Millennial CPG Shopper Report for a fresher perspective of Millennials by race and ethnicity to find your best customers faster.

Track Results in Real-Time to Optimize Campaigns
September 20, 2019 at 11:57 am

The most important thing to a marketer is to increase ROI. Tracking and measuring the results of marketing campaigns (whether they were on social, email, display or in-store) in real-time so you can see exactly what's working and what's not, then adjust accordingly is key. Learn how exposure influenced conversion, so you can validate and optimize media spend accurately in the newest Claritas Identify, Deliver, Optimize series.

Metro Mines Web Visitors To Find New Prospects
August 16, 2019 at 9:57 am

If you’re not mining your website to identify new prospects, you’re missing out on one of the easiest ways to increase conversions and drive revenue. Discover how Metro by T-Mobile quickly uncovered 300,000 new prospects just by identifying their anonymous website visitors and using consumer segmentation insights to sell smarter and achieve their digital goals. Read CASE STUDY.

New Episode of The Why Behind The Buy Podcast
July 26, 2019 at 12:03 pm

On Claritas’ latest episode of The Why Behind The Buy podcast, we discuss measuring success in an omnichannel world with Wrapify CEO James Heller. From “new” marketing tools like identity graphs, to the top evaluating questions to ask before choosing a data partner, you can’t afford to miss this episode.

Hispanic Small Businesses Growing Fast
July 11, 2019 at 5:43 pm

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Get an in-depth look at Hispanic-owned small businesses, including what and how they like to buy! Download the Report.

The NEW 2019 Hispanic Small Business Report
June 21, 2019 at 4:27 pm

Today, Hispanic-owned companies represent more than 4.65 million, or 14% of the 33 million total U.S. businesses. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business. Download this report today to get an in-depth look at Hispanic-owned small businesses and what and how they like to buy!

Capture In-Store and Online Conversions From Digital Exposure
June 13, 2019 at 4:50 pm

Being able to tie digital exposure to an offline action has revolutionized the way companies track campaign performance and optimize media dollars. Using the Claritas Device Graph, a private bank saw 70,000 online and in-store conversions, resulting in a whopping 94% decrease in Cost-per-Acquisition. Start measuring the true impact of media: Read case study!

Turning Anonymous Traffic Into Qualified Buyers
June 7, 2019 at 11:50 am

Your next, best customers are on your website right now researching if you have “the right stuff”. The problem is… you don’t know who 90% of them are. Selling smarter starts when you identify, filter and re-target these anonymous website visitors across all channels with optimized campaigns. Re-targeting visitors via email can get you up to 20X higher open rates than the industry average. Intrigued? Read case study.

From Anonymous Consumers To Addressable Customers
May 29, 2019 at 12:21 pm

Marketers, you can have it all! With a closed-loop solution you can: Identify your best customers, Deliver resonating messages with culture and preferred language in mind, and Optimize the results in real time, using the latest Identity Graph technology. Grow your business with a strong recency strategy to maximize your reach with targeted audiences multiple times, across multiple online and offline channels. Watch this 15-minute webinar.

Retailer Captures Digital Conversion from Direct Mail
May 17, 2019 at 2:13 pm

Are you able to maximize conversions by reaching customers through multiple touch points, optimized by channel? See how this retailer was able to leverage our device graph to understand conversions through multiple touch points and identify 6X the number of conversions. Download case study.