Canon U.S.A.

Canon’s Videos Are Connections
December 14, 2016 at 11:00 am

Canon Solutions America used to ask its customers for testimonials. Then the printing solutions company flipped the script in April and

The Designer’s Guide to Inkjet
April 9, 2015

Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., has published the "Designers' Guide to Inkjet," a comprehensive resource for agency and in-house designers looking to optimize their work for high-speed, production inkjet technologies. A compendium of information, the Guide consists of guiding principles, best practices, and real-world recommendations related to the exciting world of inkjet. Included is practical information on inks, media, color gamut values, and more.

Forget Amazon. YouTube Is Where Shoppers Do Research
August 29, 2013

More and more, users are flocking to YouTube over Amazon for all of their pre- and post-purchase discussions. Here are three trends you need to know about this phenomenon: For starters, on YouTube, any product can be reviewed. There are no limits. Believe it or not, there are still plenty of products and services that you simply won’t find on Amazon or your favorite e-commerce site; those sites are limited to reviews of products they sell. Take bikes, for example: While there are plenty of bike options available for purchase on Amazon, the top bike brands are simply non-existent. Looking

New Top-Level Domains Create Fear, Uncertainty and Doubt, Part 2
January 16, 2012

In part one of this article, I discussed ICANN’s new top-level domains (TLD) program and how it's a complex issue with great potential gains for those who do it right. As with any big change, we’re seeing a great deal of fear, uncertainty and doubt. Fortunately, some of the common myths are easily clarified. How do these distinct TLD types stand up to concerns about cybersquatting, exclusivity and mass confusion?

New Top-Level Domains Create Fear, Uncertainty and Doubt, Part 1
January 12, 2012

ICANN's new top-level domain program has been highly debated around the world for six years, yet some organizations are just now taking notice. They're rushing to get smart and weigh the opportunities. After all, the brief window to apply begins today and it’s a complex issue with great potential gains for those who do it right. As with any big change, we’re seeing a great deal of fear, uncertainty and doubt.

7 Ways to Thank Your Customers
March 31, 2011

Saying "thank you" is one of the easiest things you can do to win customers over, regardless of the communication platform you use. After all, buying your product is the most important thing a customer can do to support your business. Your mother had it right when she said, “Don’t forget to say thank you when someone does something for you.”

The Curse of Untrained Employees
October 1, 2010

Next time you're in London—and Her Majesty is not in residence—take a tour of Buckingham Palace. It is drop-dead splendid, as is the Queen's Gallery next door, one of the world's most spectacular small museums.

You will find yourself privileged to peek into the life and legacy of one of the richest, most beloved women in the world, and who is—it is generally agreed—very good at what she does. Most of the time.

But what nitwit in the Queen's employ approved the idea of hitting on state funded energy-saving grants set up for low-income families to help pay the heating and lighting costs of her nine palaces? (See IN THE NEWS at right.)

When this PR boo-boo was revealed under the Freedom of Information Act, faces in the Royal Household were red as a Beefeater's tunic.

During this past two weeks, I have been astonished at the big-name organizations with such poor management that untrained employees are allowed to make careless, embarrassingly bad and costly decisions.

Mail Watch: B-to-B Firms’ Tactics Solidify
May 1, 2009

Winterberry Group Director Jonathan Margulies noted recently in a whitepaper on the state of the direct mail channel that as the economy goes, so goes direct marketing spending. We've all heard by now that mail volumes plummeted in 2008, a fact borne out by Who's Mailing What! Archive research. The impact on the B-to-B sector can be seen in the 24 percent decline in mail between the March 2007-February 2008 and March 2008-February 2009 periods; the drop for all mail sectors during this time was 9.2 percent. While mail volume from B-to-B firms was rising, it dipped in 2007 and has not looked back-a nod to the internet's affect on this sector. In general, efforts appear to be more tightly targeted and integrated with online and/or phone channels to either generate or nurture leads.

A Key Stop Along the Way
April 1, 2009

You have a first-class product that's proved itself on the market for 18 months. You've run some solid direct mail campaigns around, it and they've helped you capture 40 percent market share. Should you stand pat and send the same lead generation effort out again?

A Brief Memoir of a Fiasco
November 3, 2005

Trying to turn a lemon into lemonade Nov. 3, 2005: Vol. 1, Issue No. 45 IN THE NEWS Camera Makers Focus on Bad Chip NEW YORK (CNN/Money)--Some of the biggest electronics manufacturers say they will repair a defective chip found on more than 80 models of digital cameras and other digital devices, but only if the chip becomes faulty, according to a report published Thursday., Oct. 27, 2005 Imagine this. You are in a hot-air balloon photographing the great wildebeest migration in East Africa. All hell is breaking loose below--tens of thousands of wildebeest and zebra charging across the