BRAND United

How Innovative Storytelling Turned Leads Into Sales Prospects for Resort Community Kukui’ula
November 9, 2018 at 11:52 am

This case study explores how Kuku'ula used print marketing and compelling creatives to turn its highly targeted audience into sales prospects. In this video, we break down the tremendous success of the campaign — 16% requested more information about Kukui’ula and 35% indicated that they were more likely to visit the destination — the very definition of strong leads.