Blackbaud today announced the publication of the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, which features research on nonprofit online giving in the context of an an integrated direct marketing program. The Report also includes an extended analysis on the value of multichannel giving.
While direct mail can be used to market any type of organization, the platform is typically a huge part of nonprofit organizations’ outreach. Despite the advent of online channels, a recent report from Lisa Sargent Communications indicates that direct mail will remain an top marketing tool for many charities.
Even if consumers aren't quite ready to abandon recessionary spending habits, they are opening their wallets a bit more for charities and more are tapping the Internet to make their contributions.
What do leatherback turtles, burning forests and Harrison Ford all have in common? They're the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems.