Best Buy

eBay’s John Donahoe Seeing a 'Staggering Surge' in Mobile Shopping
July 20, 2012

eBay has revised its mobile revenue figures, once again. In what is becoming a routine move, the company said today during its second-quarter earnings release that it is now expecting eBay and PayPal mobile to each transact $10 billion in volume this year. “That’s more than double 2011,” said eBay’s CEO John Donahoe, who called it “a staggering surge” in mobile commerce that did not exist just a few years ago.

Will Augmented Reality Spell the End of the QR Code?
June 13, 2012

In the season finale of the Fox TV series "Touch," savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes, the father (portrayed by Kiefer Sutherland) scans the activity room and finds the phone with the object already on the screen.

To SquareTrade, Social Referrals = Square Deals
June 1, 2012

In September 2011, Will Spencer knew Apple was about to release something, and he suspected he knew what it would be. The marketing manager for SquareTrade, a San Francisco-based electronics warranty provider, was pretty sure it was going to be a new version of the iPhone.

Keep It Simpler!
April 1, 2012

Simplicity may be the new black. I see simplicity winning all around me. Whether it's the return of vinyl albums for the younger generation, the 30 percent increase in the sales of canning supplies, or the surge in gardening, sewing or knitting, brands that tap into their customers' desires to counterbalance the highly complicated tech world we live in with high-touch activities will endear themselves to their customers.

Twitter Plots Big Changes to Brand Pages
March 9, 2012

Big changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers who also spend ad dollars on the network. Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter. The product will allow app developers to build experiences on Twitter, much the way they do on Facebook. The features will be contained within the brand's tweet timeline, a departure from the 140-character limit of a tweet or images and videos that can now …

Be the Wave—Or ‘The New Marketers’ Manifesto’
February 29, 2012

Don't ride the wave, be the wave. A friend of mine named Devin, who works as a management consultant, recently taught me this phrase. I simply love it. I interpret it to mean: Make your destiny; don't succumb to it. For marketers, I think this phrase has incredible relevance in today's rapidly changing landscape.

101 Examples of Social Business ROI
January 13, 2012

A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there …

Google's +1 Expansion Boosts Search and Social
September 1, 2011

The Google +1 button now plays a much more visible role in promoting content in search and social marketing. Much like Facebook's Like button, Google's +1 button allows—as of last week—Google+ users to share a comment, an image, a headline and a snippet of text when +1'ing a page. Compared to the +1 button's previously limited role of decorating blog posts and search results pages, the expansion connects some important dots in the evolution of Google as a social media payer. More importantly for ecommerce merchants, it represents an excellent opportunity to influence what gets shared …

Top 14 Things Marketers Need to Know About QR Codes
June 14, 2011

I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.

And for more information on using QR codes in direct mail and other print marketing, and how they fit into the USPS Summer Sale, check out our upcoming webinar.