In this age of global strife and tension, one emotion serves as common ground for consumers around the world: Impatience. At least that’s the apparent hope of an increasing number of e-retailers and e-commerce fulfillment providers who have moved to offer all but instant shipments of online orders. The latest organization to jump into the same-day delivery game is national mail and courier service Canada Post Corp. The move follows a similar test by the U.S. Postal Service, the introduction of a one-hour delivery promise by Chinese online retailer Kuaishubao.com, the looming expansion of same-day delivery service Shutl into the
Imagine heading to a local café and ordering hot chocolate. They serve it to you in a white cup. Chances are, you won't like your drink. That's not an indication of the quality of the café or the hot chocolate, but rather the color of the cup. This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red and orange cups. The drinks were identical, but volunteers claimed that the flavor was better when the drink was served in an orange or cream
I am often asked, as I was today, about the future of marketing. Broaching this subject is risky. It is even dangerous because, whatever I say, there is likely to be a chorus of naysayers—calling me nuts, telling me that what I am predicting is ridiculous, or calling me dumb and accusing me of predicting the past. That’s OK. Whenever you talk about the future, many of the technologies and capabilities are already here, and if they are not, they do sound crazy. The problem is that too many don’t have the capability or guts to implement them
Much has changed since Sears published its first catalog in 1888. One thing that hasn’t is retail’s love affair with content. Now more than ever—with the ascent of social media and mobile shopping—retailers have moved beyond peddling their wares through pamphlets and become full-fledged media players. They have the eyeballs and consumer data. Amazon, Walmart, Target, Sears and Best Buy all rank among the top 100 comScore websites. So naturally, retailers believe they can profit by boosting their brands' messaging any way they can, in how-to guides and fashion tips and so on. “The Internet requires every brand, business and
The next Super Bowl is only two weeks away. Already, Pepsi is running a promo asking people to take pictures of themselves and submit them for possible display during the game’s halftime show. Lincoln and Doritos have asked the crowd to create the commercials they’ll run. Budweiser will air expertly-produced spots about its history and Clydesdale horses. Some brands are hoping to make a splash by staying mum on details, like Wonderful Pistachios (they’ve leaked only that rapper Psy will be involved).
Amazon.com founder and CEO Jeff Bezos has received his share of business awards lately. Fortune magazine named him its 2012 "Businessperson of the Year." Harvard Business Review ranks him as the No. 1 living CEO. Now comes the National Retail Federation and its so-called Gold Award. The trade group's selection of Bezos as retailer of the year may be the most surprising one yet when you consider the fierce rivalry between Amazon and the organization's brick-and-mortar base. Bezos, both admired and feared by "Big Retail," will be honored Monday at the NRF's 102nd annual convention in New York City
Some of the most beleaguered brands in the country shined this holiday season. Ads from brands such as Sears, jcpenney and USPS managed to win over consumers this year with a blend of detailed product information and humor, ranking on Ace Metrix' top holiday ads list. Craftsman, which is owned by Sears, was ranked the best ad of the holiday season—a huge win for the beleaguered chain. The winning ad, "Max Access Locking Wrench," was heavy on product information, resembling a direct-response ad. jcpenney, meanwhile, continues to reap the benefits of its association with Ellen DeGeneres. The spot, a humorous
Major retailers would have us believe that shoppers have nothing better to do the day after Thanksgiving than trawl the Internet looking for the best deals on the latest technologies. But is that actually the reality? As well as blogging seven awesome Black Friday and Cyber Monday infographics, I’ve rounded up some stats to show the sales and traffic boost that occurs on Black Friday and Cyber Monday
Holiday marketing can be tough. You've got to figure out your target market, what kind of content to create, what promotions will bring in customers ... and, of course, how to beat your competitors. Some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing achieve better results. 1. Stroke your customers' egos. Holiday shopping for family and friends can sometimes seem an Olympic sport ... You want to buy everything that your loved ones want, and you want to do it fast and cheap.
On Wednesday, Foursquare launched “Promoted Updates,” its first paid product offering for merchants. … Last week, Foursquare began allowing business owners to send local updates … to their “best customers” when they’re nearby. “Best customers” are those who check in frequently, and possibly have “Liked” the venue on Foursquare. Now, businesses can aim those updates at users who aren’t their best customers, but could be. The ads are designed to target users whose friends frequently stop by, who have added that venue to one of their Foursquare lists, or who are often visiting similar venues in that neighborhood.