By Kate Mason If mailers look to the list industry as a barometer of direct marketing's overall health, they need not pull on their rainhats just yet! Even as uncertainty grips most markets—from catalogs to publishing—list companies are still expressing optimism about the future. John Papalia, president and CEO of Statlistics, poses a common attitude: "We may head into a long and difficult period of time and direct marketing has never known such a period or experienced a prolonged war time economy. I'm optimistic that America will flourish, but I'm hesitant to make any predictions right now." Despite the effects of a staggering
Belardi Ostroy LLC
Seed buyers represent good pickings for mailers of all sorts (735 words) By Dan Pastorius Every spring, gardeners turn up their soil for another year's worth of glorious flowers and vegetables. Indeed, an estimated 80 million Americans garden as a hobby, according to the Web site LandscapeUSA.com. With so many enthusiasts, is it any wonder the seed market can be lucrative? And the direct mail market for plant seeds is a strong one that enjoys high response rates, say industry experts. "People who love [plant] seeds love to shop by mail, so they're direct mail responsive to all kinds of different offers," says
You're going to have trouble believing this letter. I mean, what I'm about to tell you is so strange and incredible, you'll never forget it. But please understand that EVERY SINGLE WORD OF THIS STORY IS TRUE!!! I'm really praying you'll take a few minutes to read it. Thank you. Dear Friend, She came to our front door Tuesday morning, dressed in dirty rags, holding a little aluminum paint can in her arms. From the second she stepped inside our shelter, she mystified us. Whatever she did, wherever she went, the paint can never left her hands...