Association of National Advertisers

Researching the Mobile Marketing Opportunity
August 12, 2010

Mobile marketing is a case in point: A forthcoming Mobile Marketing Association (MMA) survey of U.S. advertisers and agencies shows strong confidence in mobile marketing’s reach and effectiveness — so much so that they plan to increase their spending 124 percent, to more than $5.4 billion by the end of 2011. This projected increase reflects advertiser and agency plans to shift their budgets out of media such as print and outdoor advertising and into the mobile channel.

Trade Groups Inroduce Online Behavioral Targeting Icon
January 27, 2010

New York, NY (JANUARY 27, 2010) — The coalition of associations comprised of the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) (“Coalition”) that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles. 

Trade Groups Unveil Wording/Icon to Communicate Online Data Privacy Efforts to Consumers
January 27, 2010

The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), and the Council for Better Business Bureaus (BBB) ("Coalition") that announced the Self-Regulatory Principles for Online Behavioral Advertising in July 2009 announced today the selection of the icon that will indicate adherence to the Principles.

Privacy Compliance in a Changing World: Ensure Your Organization is Compliance-Aware, Part 1
October 22, 2009

While in-depth knowledge of your customers or prospects may be a great advantage to your marketing and customer service departments, it also poses significant liability in a world increasingly focused on individuals’ rights to privacy. This liability ranges from damage to your brand or reputation in the eyes of your customers or shareholders, to fines, penalties and even class-action lawsuits.

This Is Huge!
October 1, 2009

In the summer, an unparalleled group of previously disparate interests in the online advertising ecosystem agreed to speak the same language about behavioral advertising.

Trade Associations Bond on Industry Self-Regulation
July 8, 2009

With the threat of an online privacy bill looming, some of the nation's largest media and marketing trade associations released self-regulatory principles on July 2 to protect consumer privacy in ad-supported interactive media.

New 'Publishers' and New Self-Regulation
May 1, 2009

In these harsh times, staying afloat and keeping your privacy/security programs shipshape are not givens. So, the privacy professional needs to be even more part of the conversation about strategy. This is true because many of the new data-driven opportunities in the market are occurring inside a self-regulatory environment that is evolving.

Ad Groups Join Forces on Behavioral Targeting
January 14, 2009

Four groups representing ad networks, portals, publishers, internet-service providers, ad agencies and advertisers announced today they've joined forces in a bid to head off government regulation of online advertising.   The groups involved -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau -- are hoping to convince Washington it can police itself, and stop efforts to regulate behavioral targeting, an issue gaining steam on Capitol Hill. 

The Madness of Advertising on TV
August 19, 2008

Nothing-nothing!-bugs me more than advertising writers who call TV ads "winners" because they're the "best-remembered" and/or "most-liked."

Did the ad sell anything? What was the ROI?

Belinda Goldsmith of Reuters reported that roughly 1 billion people-15% of the world's population-watched some or all of the Olympic opening ceremonies, a TV spectacular that ran four and a half hours.

I watched the next morning via the DVR recording device that is part of our DIRECTV service. By judicious fast-forwarding-and avoiding ads and the procession of the athletes-I saw what was worth seeing in 90 minutes.

I don't watch TV commercials.

Cutesy-poo creativity and the "hard sell" repeated over and over ad nauseam do nothing for me. When you're 73, quality time gets precious.

I'm not alone.

Nuts & Bolts: Get Eye-to-Eye on ROI
April 1, 2007

The results of two surveys on marketing measurement indicate a schism over how well companies are doing with marketing measurement. In a joint survey of 150 members of Financial Executives International, only 7 percent of senior-level financial executives stated they were convinced of their company’s ability to measure ROI on marketing efforts. Conducted in November 2006 by Marketing Management Analytics (MMA), the study also found that only one in 10 executives was confident of his marketing department’s ability to forecast the impact of its efforts on sales. But that’s not how the marketing side sees things. MMA conducted a similar survey in April 2006, working