What constitutes “too big” in the Information Economy?
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
There, once again, is the age-old privacy paradox, which predates our digital selves.
Provide a seamless user and customer experience across devices and channels.
U.S. data policy-making efforts make certain assumptions about marketing. It’s as if there’s a sign coming, saying: “Data Is a Weapon.”
Don’t emulate Steve Jobs’ marketing. Emulate your peers. Those are the marketers you can learn from the most.
Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study.
Apple’s three new iPhones will soon have iOS 12, which marketers may love.