AmMed Direct

Niche Report: Diabetes Patients
February 11, 2010

The numbers are kind of staggering. According to the Centers for Disease Control, about 24 million Americans have diabetes, the chronic disease in which the body has a high blood sugar level. That's bad enough for the CDC to call it an epidemic, especially as the numbers have been rising over the last 10 years. As a result, there's a niche in direct mail that has grown a lot in the last decade: marketers trying to help people manage their condition. What immediately stands out about many of these mailings is the copious use of the magic marketing word, "FREE."