American List Counsel (ALC)

How a Guy Saw a Super Deal and Snagged It!
August 20, 2013

In 1984, Peggy and I launched WHO'S MAILING WHAT!—the newsletter and archive service for junk mailers. We started exhibiting at local direct marketing shows in various cities. We trolled for subscribers and I also got a lot of speaking gigs around the country and overseas. Everywhere I went—even London—I would run into a tall, taciturn, archetypical Texan in cowboy boots and Stetson hat. Often, he would be dragging a roller suitcase with an overcoat stacked on top.

DMA Announces 2013 Board Roster
October 15, 2012

The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nev.

Seven New Directors Join DMA Board
October 3, 2011

The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held Sunday, Oct. 2 at the Fairmont Hotel in Boston, Mass.

Hotlists—New and Updated Files on the Market
March 29, 2011

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

NextMark Releases 4Q 2010 Data Card Quality Report
January 14, 2011

 NextMark, Inc. a leading provider of direct marketing tools and resources, today published its fourth quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio.

The Top 50 Mailers
September 1, 2010

The more things change on Target Marketing's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues to plummet; the U.S. Postal Service reported a drop just shy of another billion pieces for the third quarter of its 2010 fiscal year. So with increasingly less First-Class and Standard Mail in circulation, what do consumers find in their mailboxes these days?

Hotlists—New and Updated Files on the Market
July 27, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

8 Overlooked Testing Strategies
June 16, 2010

Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often than that. To help marketers out, those in the list business provide their own itemizations of overlooked testing strategies.

Hotlists—New and Updated Files on the Market
May 11, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Hotlists—New and Updated Files on the Market
April 20, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.